Product Owner - CTV Growth and Engagement

Requirements

• Scope of Responsibility
• Top Key Activities
• Backlog Ownership : Own and prioritize the product backlog to ensure the team always works on the most valuable features by balancing content priorities, user experience, platform capabilities, and delivery timelines
• Requirement Gathering & Refinement : Translate business needs, customer feedback, and market trends into clear, detailed user stories and acceptance criteria. Obsession with Backlog health (actionable user stories and minimal to no carryover)
• Sprint Planning & Delivery : Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making.
• Stakeholder Collaboration : Act as the primary point of contact between product teams and stakeholders, ensuring clear communication of priorities, expectations, and progress.
• Customer Focus : Champion the voice of the customer in all product decisions, ensuring we build intuitive and valuable experiences. Leverage qualitative research, analytics, and engagement signals/data to inform product decisions.
• Strategy & Roadmap Definition : Contribute to product strategy and road mapping in collaboration with Product Leadership.
• Continuous Improvement : Analyze product performance, gather user feedback, and iterate features to continuously improve user experience and business outcomes.
• Communications : Leads core team and stakeholder communications. E.g., dependencies, launches, setbacks, learnings, tradeoff decisions, etc.
• Team output : Leverages team velocity and capacity planning to continually improve product delivery.
• Domain Acumen
• Ability to drive product requirements for dynamic sponsorship formats/monetization, off-platform discovery journeys (send-to-device) and distribution.
• Knowledge of subscription services to enhance top of funnel growth initiatives.
• Experience building or improving connected TV or streaming experiences across multiple platforms and smart TVs.
• Hands on practical knowledge of CTV and streaming ad server and analytics platforms to track performance metrics.
• Demonstrated proficiency turning data into actionable insights, leveraging KPIs such as engagement, retention, playback success, and ad-delivery.
• Knowledge of industry trends and competitive landscape, with the ability to traverse, test and recommend emerging streaming solutions
• Practical knowledge of user experience, data, and product strategy within the context of streaming.
• Key Professional Traits and Requirements
• Thrives in fast-paced environments
• Works collaboratively across all consumer domains, business partners
• Strong communicator (written & verbal) with active listening skills
• Support

Benefits

Additional Information

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We're looking for a Product Owner to take ownership of the CTV/Streaming product roadmap, ensure alignment between business goals and user needs, and work with cross-functional teams to deliver impactful, high-quality digital products. As the bridge between stakeholders and development teams, you'll help shape product vision into actionable stories and features that deliver real value.

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