Marketing and Communications Specialist

Responsibilities

• Monitor and report on marketing performance metrics across digital channels on a regular cadence, including weekly, monthly, and campaign-specific reports
• Track social media performance across platforms (e.g., Instagram, Facebook, ZeeMee), including reach, impressions, engagement rate, and follower growth
• Pull, compile, and analyze email marketing data including open rates, click-through rates, unsubscribe rates, and list growth
• Monitor website traffic and user behavior using tools such as Google Analytics, including sessions, page views, bounce rate, and conversion tracking
• Support the segmentation of audience populations within the CRM to enable targeted, personalized communications across email and other channels; assist in maintaining clean, organized contact data to ensure segmentation accuracy and campaign effectiveness
• Maintain organized dashboards and reporting templates to ensure consistent data collection over time
• Help identify trends, anomalies, and opportunities in performance data and present findings to the marketing and leadership teams in a clear, accessible format
• Assist in developing benchmarks and goals for key metrics in alignment with organizational marketing objectives
• Support A/B testing efforts by tracking results and summarizing outcomes
• Collaborate with team members to connect reporting insights to content, campaign, and communications planning
• Assist in the development and gradual expansion of in-house marketing and communications capabilities; support the transition of relevant functions in-house by building internal processes, documentation, and skills over time
• Assist with other marketing and communications tasks as needed
• Competencies
• Analytical thinking with a strong eye for detail
• Clear and concise written and verbal communication
• Self-motivated with strong organizational and time management skills
• Collaborative and eager to learn in a team environment
• Required Qualifications
• Bachelor's degree or a high school diploma and 4+ years of relevant experience. Or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219. Qualifications
• Required:
• Strong attention to detail and comfort working with data and numbers
• Ability to organize and present information clearly for non-technical audiences
• Preferred:
• Proficiency in Microsoft Office Suite, particularly Excel
• Familiarity with Google Analytics or similar web analytics platforms
• Experience with social media analytics tools (native platform insights or third-party tools such as Sprout Social or Hootsuite)
• Exposure to email marketing platforms
• Basic understanding of marketing KPIs and digital campaign performance
• Statement(s) of Understanding
• This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.
• Equal Opportunity
• Carnegie
• UNF is a Carnegie Community Engaged Institution. This designation celebrates the University's collaboration with community partners from the local to the global level. It reflects UNF's mission to contribute to the publi

Benefits

Additional Information

Department Enrollment Services Communications

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