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Senior Product Marketing Manager

External
Bankrate logoBankrate · US
$100K–$175K/yrFull-timeOn-site1w ago
LeadershipREST
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About the role

Bankrate is redefining the future of financial decision-making. For nearly five decades, we've empowered tens of millions of consumers to make smarter financial choices and helped hundreds of leading financial institutions grow. Today, we're evolving from a marketplace into a next-generation technology platform-underpinned by proprietary data, AI-driven innovation, and deep enterprise inte

Responsibilities

  • Build the Product Marketing Foundation (0→1) Define the Product Marketing function, including positioning frameworks, GTM processes, and launch playbooks. Establish how Product, Marketing, and Content teams work together from early concept through post-launch.
  • Measure Impact & Improve Define success metrics for launches (e.g., adoption, engagement, conversion, lead quality). Analyze performance and translate it into clear, actionable recommendations. Create feedback loops between go-to-market performance and product development.

Requirements

  • 8+ years in Product Marketing or a closely related role
  • Experience operating in ambiguous or early-stage environments and building processes from the ground up. Strong at both strategy and execution-you can define the plan and bring it to life
  • Skilled at turning customer and market insight into clear positioning and messaging
  • Comfortable working cross-functionally and driving alignment across Product, Marketing, and other teams
  • Analytical and curious-you use data to inform decisions and improve outcomes
  • Experience across B2C and/or B2B products is a plus

Benefits

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.Total Cash Compensation Range: $100,000 - $175,000 per yearAdditionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.Health Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.Health insuranceDental insuranceVision insurance401(k)Paid time offRemote work optionsFlexible scheduleEquity / stock optionsPerformance bonusParental leave

Additional Information

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours. We're looking for a Senior Product Marketing Manager to shape how we bring our product strategy to market and drive adoption across both B2C and B2B experiences. This is a high-impact role where you'll own product positioning, go-to-market strategy, and how we measure and improve product adoption and growth. You'll partner closely with Product and Marketing leadership to ensure what we build is clearly understood, differentiated, and adopted by the right audiences. You'll create the foundation for Product Marketing-defining frameworks, processes, and ways of working that will scale across the organization-while also staying close to execution. This role is equal parts strategy and doing: you'll shape the narrative, launch products, test and refine messaging, and directly influence adoption and growth. If you're excited by building from the ground up and seeing your work drive real impact at scale, this role is for you.

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