Senior Marketing Manager, OrthoBiologics

Responsibilities

• Partner closely with their cross-functional team and marketing leader in developing the following:
• Global & US long-range plans (LRP) and investment plan
• Establish the global value proposition/evidence strategy to maximize market adoption
• Define new product development needs versus unmet market opportunities
• Conduct market research and assists in development of short- and long-term plans
• Support portfolio strategy including the product road map and life cycle management
• Support market development strategy/identification of key adoption barriers
• Understand competitive landscape and determine game theory strategies to maximize market share
• Qualitative Analysis, market segmentation, and pricing strategies
• Set global product launch plans including go-to-market strategies, including developing and writing promotional pieces for targeted audience.
• Support execution in key markets to establish growth: Develop KOL relationships; content development/presentation for internal/external stakeholders, and training of various sales channels
• Collaborate with R&D, Clinical, Market Access, Regulatory, Manufacturing, and Regional Marketing

Requirements

• 4+ years of marketing experience; health-care/medical device industry experience required with preference to spine and/or Orthobiologics space
• Strong results orientation and analytical skills.
• Experience in conducting successful market research, pricing and reimbursement, customer advocacy development, creative product/program development, messaging, and branding.
• Demonstrated project management experience with a cross-functional team
• Experience with Qualitative and Competitive analysis
• Bachelor's degree required
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time
• US Benefits at Baxter (except for Puerto Rico)

Benefits

Additional Information

This is where your work makes a difference. At Baxter, we believe every person-regardless of who they are or where they are from-deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job-you will find purpose and pride. Your role: The Senior Marketing Manager, OrthoBiologics is a key resource in the creation of overall commercial and new product development strategy, execution of new products and the expansion of existing products within the Orthobiologics Portfolio of Baxter's Advanced Surgery Business. This person will own the product portfolio valued at $20M globally. This includes, product life cycles, pricing strategies, KOL strategies, portfolio optimization and the overall financial health of the product. You will lead U.S. downstream commercial strategy & marketing activities for the bone graft substitute product category.

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