Sr Product Marketing Manager, PARP Strategy

About the role

The Senior Product Marketing Manager, PARP Strategy will drive the strategic initiatives that enable PARP to achieve its growth targets. This role owns the customer-facing growth levers (eligibility, discoverability, conversion, and retention) and can also encompass strategic initiatives related to network expansion and new delivery models that increase PARP's reach and adoption. You will lead some of the largest and most visible initiatives across the organization, working with Country PARP teams, regional Ops teams, Amazon Logistics (AMZL), science, technology, product, UX, engineering, and central support teams to develop and execute strategies that accelerate the business flywheel. The individual will identify opportunities, develop strategies, and drive execution across the full customer adoption journey. This includes defining what we build, how customers experience it, and how we scale it globally. The role requires authoring and driving high-stakes documents at VP/SVP levels to shape investment decisions and strategic direction for PARP.

Requirements

• The ideal candidate wants to roll up their sleeves, dive into complex challenges, develop solutions and paths forward, and take senior leadership along the journey. This is a high-visibility role requiring you to drive critical business decisions in a fast-paced and often ambiguous environment.
• Exceptional Earn Trust, Ownership, and Dive Deep capabilities
• Highly analytical. You think in funnels, customer behavior, and conversion data
• Ability to develop long-range strategies while delivering near-term results
• Excellent written communication. You craft narratives that influence senior leaders to act
• Customer-obsessed with deep intuition for what drives adoption and retention
• Comfortable operating across product, technology, operations, and marketing boundaries
• Experience driving customer growth, conversion, or adoption initiatives at scale
• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience creating and managing complex, cross-team project plans
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience presenting metrics and progress to goal to senior leadership
• Experience leading go-to-market for consumer software or hardware product launches
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
• USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually

Additional Information

About PARP The Pick Up and Return Point (PARP) team manages Amazon's global network of lockers and counters where customers pick up orders or process returns. We exist to serve customers through a network that improves transporter safety, reduces cost to serve, and enables incremental selection, while making package handling effortless for customers, partners, and carriers. We accelerate adoption by driving customer awareness, conversion, retention, and partner satisfaction. PARP is experiencing tremendous growth and transformation. This is an exciting time to join as we build a world-class alternate delivery experience through lockers and pickup points.

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