Executive Director, Brand Lead U.S. NF1-PN Marketing

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About SpringWorks Therapeutics: SpringWorks Therapeutics, a healthcare company of Merck KGaA, Darmstadt, Germany, is a commercial-stage biopharmaceutical company dedicated to improving the lives of patients with rare tumors. We developed and are commercializing the first and only FDA and EC approved medicine for adults with desmoid tumors and the first and only FDA and EC approved medicine for both adults and children with neurofibromatosis type 1 associated plexiform neurofibromas (NF1-PN). At SpringWorks, we are committed to finding answers people with rare tumors need. We thrive in an atmosphere of passion and tenacity, fueled by the excitement of the possibilities science may unlock and driven to work with urgency because of the importance of our work. We value authenticity because diverse backgrounds, cultures, styles and abilities can only help us find the answers that people with rare tumors are looking for . Your Role: The Executive Director, U.S. Brand Lead of NF1-PN Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of GOMEKLI. This individual is accountable developing overarching HCP and patient marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales, regional marketing, market access, patient services and commercial operations teams to ensure strategic execution and a performance-oriented culture This individual is required to have a deep understanding of the NF1-PN market as well as key attributes of GOMEKLI to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Rare Tumor Marketing and will have direct reports, including a regional marketing team, as well as work in close partnership with the broader U.S. Rare Tumor Marketing Team. Location Classification - Hybrid : This role will be required to work onsite 3 days a week or more as business needs require #LI-Hybrid Essential Duties and Responsibilities: Lead, mentor, develop and retain the brand team and a regional marketing team, including regular feedback and annual reviews, fostering a collaborative and high-performance culture Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives; Provide thought leadership for market and therapeutic area understanding across all the levels of organization Own brand positioning, branding, campaign, and core messaging across all audiences Lead cross-functional team to successfully develop and execute an annual integrated product plan, including direct alignment to forecast achievement, robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan with key stakeholders that drives differentiated and compelling value to market segments Develop and execute HCP and patient tactical plans through high-quality, high impact/engagement, innovative promotional and educational initiatives including but not limited to core promotional materials, print and digital sales force tools, promotional and/or educational programming, media planning and other NPP approaches Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans Align with Regional Marketing on the KTL engagement and peer-to-peer education strategy; Ensure appropriate channel mix and content strategy Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and .com websites using a data/insights driven approach Collaborate with Market Research, Sales, Regional Marketing and Medical Affairs to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders Oversee the planning and execution of GOMEKLI commercial tactics for all congresses, ensuring alignment with overarching strategy Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution Effectively manage the GOMEKLI marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments Effectively contribute to short and long-term brand forecasting Work with Marketing Operations to ensure effective management of GOMEKLI resources in the fulfillment p

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