Digital Marketing Manager Cleanipedia

Responsibilities

• Digital Marketing Strategy & Campaign Execution
• Develop and execute integrated marketing strategies across digital channels, social media, paid media, SEO/SEM, web platforms, and experiential activations.
• Lead end-to-end campaign planning from insight and concept development through to execution, optimization and post-campaign analysis.
• Use consumer, customer and market insights to shape marketing plans and improve campaign effectiveness across digital, experiential, influencer and social media activity.
• Social Media Strategy & Content Leadership
• Own the social media strategy across priority platforms, ensuring channel plans are aligned to business goals, audience needs and brand priorities.
• Develop and manage social media content calendars, including editorial planning, publishing schedules and platform-specific content requirements.
• Lead the creation, briefing, review and optimization of social content formats including static, video, short-form, live and community-led content.
• Manage agency partners responsible for day-to-day publishing and community engagement, including responses to comments, messages, mentions and relevant online conversations.
• Influencer, Creator & Community Engagement
• Develop and implement influencer and creator strategies to expand reach, strengthen credibility and drive engagement with target audiences.
• Identify and build relationships with influencers, creators and brand advocates aligned to brand values, audience priorities and campaign objectives.
• Oversee influencer briefs, content approvals, timelines, contracts, usage rights and compensation to ensure quality, compliance and on-time delivery.
• Collaborate with creators and cleanfluencers to deliver engaging, culturally relevant and shareable cleaning content.
• Performance, Insights & Digital Optimization
• Track, analyze and report on campaign, influencer, event and social media performance using relevant KPIs such as reach, engagement, community growth, leads, conversion, ROI, earned media value, sentiment and brand impact.
• Conduct social listening and monitor brand sentiment, competitor activity, culture trends and emerging conversations to identify risks and opportunities.
• Plan, execute and optimize paid social campaigns to grow reach, engagement, traffic and conversion in line with campaign objectives.
• Develop content and channel strategies that improve discoverability across AI-powered search and answer engines using Generative Engine Optimization (GEO) and Large Language Model (LLM) optimization principles.
• Experiential Marketing & Brand Activation
• Oversee experiential marketing programs, including events, activations, partnerships, trade engagements and consumer experiences that strengthen brand equit

Additional Information

Unilever is currently hiring for a Digital Marketing Manager - Cleanipedia Function: Marketing Reports to: Home Care Southern Africa Marketing Lead Location: La Lucia Ridge, Durban Terms & Conditions: Full time, onsite Are you ready to build Southern Africa's largest cleaning platform? Do you want to change the game of #Cleantok? How would you like to make South Africa's favourite cleaning brands famous on social media? Does collaborating with hundreds of creators to deliver world-class creative communication sound like your thing? What about making brands like Omo, Comfort, Handy Andy, Sunlight, Domestos and Cleanipedia more famous? Do you want to make cleaning fun, easy, desirable & shareable? Then this job is for you! We are on a mission to build the biggest cleantertainment platform in Africa & we need you as part of our team. Currently with 200k followers on Tiktok alone! We provide Unilever Homecare brands amplification through our easy cleaning info and hack with some of SA's favourite cleanfluencers! IF YOU ARE READY TO CHANGE THE GAME OF CLEANTOK THEN THIS IS FOR YOU! This role blends strategic digital marketing leadership with experiential brand-building to create integrated campaigns that drive awareness, engagement, conversion, and brand loyalty. The successful candidate will lead end-to-end digital programs across channels while also developing and executing immersive brand experiences, events, and activations that connect meaningfully with consumers and customers. The role also includes leading influencer and creator partnerships, ensuring that influencer activity is strategically aligned to brand goals, audience growth, engagement, and measurable business impact. In addition, this role owns social media strategy and execution across priority platforms, including content planning, community engagement, paid social, social listening, performance optimization, and emerging practices such as Generative Engine Optimization (GEO) and Large Language Model (LLM) optimization to improve brand visibility across AI-powered discovery environments. You'll be part of a team on a mission to build the biggest "cleantainment" platform in Africa - making cleaning fun, easy, desirable and shareable.

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