Digital Experience/Website Program Lead

Benefits

Additional Information

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow exceptional opportunities for professional achievement and career growth. The Digital Experience/Website Program Lead is responsible for overseeing, managing, and optimizing the firm's flagship website-www.wsgr.com-and overall digital presence, including with respect to various external-facing microsites and blogs. Additionally, the Digital Experience/Website Program Lead defines, prioritizes, and implements website updates and improvements on a continuous basis, in partnership with Marketing Department leadership and various internal administrative functions at the firm. They are also responsible for identifying and executing SEO and GEO strategies to improve website visibility and engagement and drive increased traffic from search engines and other sources. The Digital Experience/Website Program Lead's scope of activity includes both scheduled, proactive website management tasks and ongoing requests and special projects that arise from internal clients in the usual course of business. When possible, projects are driven by approved strategies and business objectives, and outcomes are measured through analytics, engagement statistics, and traffic reports. This position is available as a hybrid or virtual work schedule. Essential Duties and Responsibilities: Website Management Manage the firm's flagship website (wsgr.com), which contains over 25,000 web pages, including bios for 1,100+ attorneys and other professionals. This includes continuously monitoring, updating, and reviewing content to ensure compliance with Wilson Sonsini brand and style guidelines; creating new pages and working with RubyLaw to implement design modifications; and editing photos and other graphic images that appear on the site. Manage and continuously update the firm's various microsites and blogs (e.g., Emerging Companies and Venture Capital microsite, Careers microsite, Data Advisor blog, Known Trends blog) with new content. This involves managing the relevant hosting platforms; WordPress/WPEngine administration (including web servers); and performing necessary software upgrades. Serve as the primary gatekeeper for RubyLaw, the firm's website content management system, responsible for establishing global settings, managing users and access, and updating roles and passwords. Further, provide RubyLaw support to internal clients across the firm and act as a conduit to RubyLaw customer support when necessary. Maintain the registration of the firm's various website domain names. Troubleshoot any and all website-related technical issues/challenges in a swift and seamless manner to ensure an uniterrupted digital presence. Ensure website accessibility and take a proactive approach to compliance issues. Maintain regional privacy and accessibility standards (e.g., GPDR, CCPA, etc.). SEO, GEO, and Data/Analytics Manage and update website content to align with SEO and GEO best practices, including researching and adding keywords and search terms most relevant to the firm's content. Monitor the latest trends in SEO and GEO and recommend strategies to enhance the firm's online presence. Set up, install, and maintain Google analytics on all firm web platforms, run periodic reports, and monitor results for significant trends. Compile traffic reports and campaign results for internal clients. IT/Security Manage the firm's cookie management system on all web platforms (including installation, security audits, and ensuring proper functionality) and monitor our sites' cookies, as well as third-party cookies from embedded website content. Partner with IT Security to ensure our websites, vendors, and cookie management platform are security compliant. DNS, domain renewals, and SSL certificate management. Other Responsibilities Build time-sensitive HTML emailers for all firm-issued client alerts (approximately 300 per year), import them into the firm's CRM platform, distribute them to the relevant client mailing lists, and publish them to wsgr.com, firm blogs (using Wordpress), and social media platforms. Maintain and manage a wide range of content on the firm's intranet, including all content on the Marketing Department's intranet site and the intranet home page news carousel and LinkedIn feed. Work closely with IT to troubleshoot intranet issues or fulfill special requests as needed. Serve as the Marketing Communication's team primary liaison with the Marketing Technology team to ensure alignment on key priorities and new/ongoing initiat

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