Sales Executive

Responsibilities

• Assist in handling supermarket accounts and daily customer requirements.
• Follow up on customer orders, delivery schedules, product availability, and pricing updates.
• Coordinate with procurement, warehouse, logistics, operations, and quality control teams.
• Prepare quotations, price lists, product information, promotion details, and sales documents.
• Monitor orders and help resolve shortages, delivery issues, claims, returns, and complaints.
• Visit supermarket outlets to check freshness, display, stock levels, pricing, and competitor activity.
• Work with merchandisers and store teams to improve product presentation and availability.
• Collect market feedback and update the Key Accounts Manager on issues, opportunities, and competitor movements.
• Support product launches, seasonal programs, festive promotions, and in-store activities.
• Assist with sales reports, customer updates, stock movement, and promotional results.
• Follow up on payment matters, customer documents, product specifications, and account administration when required.
• Maintain good relationships with customers, store teams, and internal departments.
• Identify opportunities to introduce new products or improve sales performance.
• Ensure customer requirements, company procedures, and food safety standards are followed.

Requirements

• Diploma or degree in Business, Sales, Marketing, Supply Chain, Agriculture, or related field.
• Experience in sales, customer service, account servicing, FMCG, retail, food distribution, or fresh produce is preferred.
• Fresh graduates with good attitude and willingness to learn may be considered.
• Basic understanding of fruits, vegetables, supermarket operations, or perishable goods is an advantage.
• Good communication, coordination, and follow-up skills.
• Able to work in a fast-paced environment with tight deadlines.
• Responsible, proactive, and willing to visit outlets regularly.
• Proficient in Microsoft Excel, email, and basic office software.
• Willing to travel for customer and outlet visits.

Additional Information

Reporting To: Key Accounts Manager Role Overview 1. Support the Key Accounts Manager in managing supermarket and retail chain customers. 2. Assist with daily sales operations, order follow-up, customer coordination, and outlet visits. 3. Ensure products are delivered on time, displayed well, and meet customer quality standards. 4. Help grow sales through good service, strong follow-up, and coordination with internal teams.

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Company Intel

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