Local Outreach & Business Development Representative

Responsibilities

• Relationship & Portfolio Management: Build and maintain a strategic portfolio of referral partners across multiple assigned segments (including healthcare providers, community organizations, faith-based groups, and senior-service networks).
• Territory Coverage & Outreach: Travel effectively throughout the assigned territory to conduct pre-arranged meetings and outreach. Utilize multiple communication channels-including phone, email, digital, and mail-to engage partners and convert interest into action.
• Public Speaking & Presentation: Deliver educational presentations and represent the organization at community events, partner-hosted seminars, and coalition meetings.
• Educational Outreach: Execute target-specific outreach strategies, such as educational luncheons and direct provider meetings, to engage prospects who require structured follow-up.
• Data & Pipeline Management: Maintain accurate records of the named-account list and partner pipeline within the CRM, documenting clear statuses, primary contacts, and follow-up commitments.
• Campaign Attribution: Distribute and track partner-specific promotional codes in the field to optimize conversion and ensure accurate attribution across segments.
• Performance Tracking & Analysis: Monitor referrals through the conversion funnel (lead to retention) by partner segment; analyze data to report on performance and field insights.
• Strategy Iteration: Continuously evaluate and iterate on the local referral playbook. Provide regular, data-driven recommendations to headquarters regarding marketing materials, messaging, and segment prioritization.
• Collateral Customization: Adapt messaging and communication materials to effectively resonate with diverse partner segments; collaborate with marketing/HQ to update collateral as strategies evolve.
• Regulatory Compliance: Understand and adhere to local municipal guidelines regarding marketing and outreach constraints, ensuring all field tactics remain strictly compliant.
• Plan and represent Papa at local industry events, expos, and partner-hosted gatherings - including realtor networking lunches, the Pride Center annual senior expo, and Palm Beach Partnership for Aging monthly meetings.
• Deliver weekly insights to HQ on what is converting, what is not, and what the rep is recommending to adjust.
• Be the local face of Papa in the market - represent Papa with consistency, professionalism, and a tone of awareness rather than sales.
• To qualify for this role you must have:
• Market Knowledge: Deep familiarity with the local geography, neighborhoods, and senior-services community in Broward and/or Palm Beach County (or ability to quickly develop it).
• Stakeholder Engagement: Proven ability to build rapport and communicate respectfully with older adults and senior-adjacent professionals.
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Benefits

Additional Information

Papa is a new kind of care built on human connection. Across the country, health plans and employers look to Papa to provide vital social support by pairing older adults and families with Papa Pals, trained and vetted companions, who provide a helping hand and an open ear, resulting in less loneliness and better health. Founded in 2017 and headquartered in Miami, Papa is backed by Canaan, Tiger Global Management, Comcast Ventures, SoftBank Vision Fund 2, TCG, Initialized Capital, and Seven Seven Six, among other revered institutional and individual investors. We envision a world where no one has to go it alone. Learn more at Papa.com . As the Local Outreach & Business Development Representative , you will spearhead the launch of Papa's first dedicated referral channel for our Direct-to-Consumer (DTC) offering. In this critical, community-facing role, you will build strategic partnerships with the organizations and professionals who guide older adults and their families in securing vital in-home support. Your target network will include a diverse ecosystem of stakeholders, such as senior-specialized realtors, physical therapy/rehab practices, faith-based organizations, aging-services NGOs, primary care providers, senior living communities, and local senior-focused content creators. This role offers the unique opportunity to build a local footprint from the ground up. How You Will Allocate Your Time 60% Partner Engagement & Community Presence: Driving outreach across the assigned territory through pre-arranged meetings, educational presentations (such as lunch-and-learns), public speaking engagements, and representation at key community events. 30% Pipeline Management & Strategic Follow-Up: Conducting targeted communication campaigns (phone, email, digital, and mail), scheduling, updating CRM records, and executing the necessary pre-work to convert interest into long-term partnerships. 10% Insights, Strategy & Playbook Iteration: Analyzing territory data, sharing field-level insights with headquarters, collaborating on collateral updates, and continuously refining our local referral playbook to optimize performance.

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