Director, Access Marketing & Patient Experience

Responsibilities

• Drive development of the LITFULO access strategy including payer coverage, SPP fulfillment, patient support, and field messaging execution
• Lead the development of access messaging tactics and resources for LITFULO for sales, field reimbursement, and key account management
• Define and monitor key access KPIs and use data and AI to optimize strategy and field execution
• Collaborate with patient-facing support teams and programs- helping build out pathways that get the appropriate support to the right patients
• Organize field input teams for both field sales and field access, partner with both teams for POAs, and attend district and regional meetings as necessary to drive execution
• Lead dermatology franchise interactions with the Patient Access field team including the development of non-promotional resources, training, platforms, and strategic partnership
• Evolve post-prescription patient engagement and messaging strategy in partnership with our patient-facing field teams and close partnership with legal, compliance, and regulatory
• Partner with Patient Services colleagues to identify and implement hub initiatives to enable patient access
• Work with USMA payer marketing to identify opportunities to grow and communicate formulary coverage to all field colleagues
• Ensure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plans

Requirements

• Bachelor's degree with a minimum of 10 years of relevant industry experience with 5+ years of marketing experience
• Strong understanding of the US healthcare landscape, access and reimbursement pathways, and organized customer decision making models
• Clear understanding of the post-prescription process and patient journey with a track record of proposing strategic interventions that improve patient access
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in market results
• Proven track record of leading and managing cross-functional teams and professional agencies including monitoring budgets
• Strong communication skills, ability to mobilize key stakeholders, and influence without authority across a broad cross-functional team
• Proven experience working with customer-facing colleagues and their leadership
• Demonstrated ability to work autonomously, effectively manage multiple important priorities and flexibility to adapt to changing priorities
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• MBA or other advanced degree
• Experience in dermatology, immunology, or other competitive specialty therapeutic areas
• Recent launch experience in immunology, especially dermatology
• Ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
• Experience working with field access and reimbursement teams and supporting through resources and collaboration with legal, compliance, digital, and operations
• Previous patient engagement experience or experience working with patient-facing support roles
• NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
• Ability to travel up to 20% for conferences and team meetings.
• Work Location Assignment: Hybrid
• The annual base salary for this position ranges from $162,900.00 to $271,500.00. In addition, this position is eligible for participation in Pf

Benefits

Additional Information

ROLE SUMMARY: The Dermatology Access Marketing team is seeking to tackle the complexities of the US healthcare landscape that often hinder patients getting access to therapy. As a part of the US Dermatology Marketing team, this role works closely with US Market Access to deliver on HCP and patient commitments to access for LITFULO and the broader Pfizer Dermatology portfolio. The Director, Access Marketing & Patient Experience will partner with the brand Consumer and HCP marketing teams, US Market Access, Patient Solutions, Global Marketing, Medical and other stakeholders to develop and execute marketing strategies, tactics and resources to support access and affordability of appropriate LITFULO patients. The role will also focus on developing strategies for future indications and follow-through tactics. The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. This position will report directly to the Access Lead on the Dermatology Marketing Team.

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