Manager, Creative Technology and Development (L09)

Responsibilities

• Utilize HTML/CSS and email marketing best practices to create and code responsive email templates
• Develop responsive email code from design files such as Figma, PSD, InDesign (INDD), XD, etc.
• Modify and maintain existing email templates based on client requirements
• Perform quality checks and peer reviews to ensure adherence to brand guidelines and coding standards
• Apply email development best practices, accessibility requirements, and applicable compliance regulations
• Optimize HTML emails for performance, maintainability, and alignment with company goals and objectives
• Test and debug templates to ensure consistent rendering across major browsers, email apps, ISPs, and devices
• Code, set up, and validate ad hoc email templates, including dynamic content configurations
• Collaborate with teammates to improve processes, documentation, and work methods for greater efficiency
• Qualifications/Requirements:
• Bachelor's degree with 3 to 5 years of professional experience in advertising/digital marketing agencies and/or in-house digital creative teams
• Minimum 2+ years of proficiency with HTML, CSS, table-based layouts, mobile-responsive design (including dark mode support), and JavaScript
• Minimum 2+ years of enterprise-level experience with email and/or digital marketing platforms such as SFMC, Eloqua, Zeta Mail, or Epsilon PCM; agency experience preferred
• General understanding of how marketing supports business stakeholders
• Demonstrated ability to use AI-assisted development responsibly, adhering to data security guidelines and validating all AI-generated output through established QA, testing, and code review processes
• Detail-oriented with a strong focus on accuracy and quality
• Ability to manage multiple priorities effectively
• Strong communication, critical thinking, and process documentation skills
• Excellent organizational and coordination skills, with a proactive approach to following up on requirements
• Desired Characteristics:
• Advanced knowledge and understanding of HTML, CSS, and front-end development, including responsive email design
• Experience using design tools, including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.)
• Technical understanding of platform-specific scripting languages (e.g., AMPscript, FreeMarker, Liquid) and/or advanced JavaScript is a plus
• Extensive experience with email testing tools, such as Litmus, for thorough QA across multiple browsers, clients, and ISPs
• Understanding of dynamic conten

Benefits

Additional Information

Job Description: Role Title : Manager, Creative Technology and Development (L09) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities for all to take up leadership roles. Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market. Role Summary/Purpose: Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Creative Technology and Development Team will be responsible for designing and delivering dynamic media ad formats, HTML email templates and optimized landing pages. As an Analyst, you will be responsible for the coding, producing, proofing, testing, and troubleshooting HTML email templates. As an ideal candidate, you should have in-depth knowledge of creative & brand guidelines and specifications that include email/graphic design, testing across devices/platforms to ensure a consistent email experience in webmail as well as other email applications such as Google Gmail and Microsoft Outlook.

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