Senior Lifecycle Marketing Manager

About the role

We're looking for an experienced and results-driven Senior Lifecycle Marketing Manager to join our Marketing team. This role is central to ensuring our customers have a frictionless and personalized experience by driving engagement, long-term loyalty, and CLV. You'll get to lead the development of full-funnel marketing campaigns that drive customer engagement, retention, and loyalty across the Phoenix platform. This role is built for someone who thrives in DTC, data-driven environments and is excited about owning the customer journey from onboarding to reactivation. What you'll do to support the company mission : Own the end-to-end lifecycle marketing strategy across all customer touchpoints: from onboarding to churn-prevention and win-backs. Create and optimize multi-channel campaigns (Email, SMS, Push) focused on increasing customer retention, CLV, and overall engagement. Segment our customer base using behavioural, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage. Manage, build, and scale automated workflows and AI-assisted campaigns in Braze to guide customers through the funnel. Design and execute personalized, automated marketing campaigns that scale with us by leveraging Braze, segmentation strategies, behavioural triggers, and rich analytics to deliver a seamless customer experience that converts and retains. Develop reporting dashboards to track key metrics such as retention, churn, and CLV, and deliver actionable insights to drive performance improvements. Identify and reduce friction in the customer journey, with a strong emphasis on onboarding, win-back strategies, and conversion-focused campaigns. Collaborate closely with Product, Data Analytics, Customer Success, and the broader Marketing team to drive impactful campaigns that engage customers and keep them connected to our brand. Oversee push, email, and SMS marketing, automated workflows, customer segmentation, and retention strategies, with a focus on optimizing the customer experience across various touchpoints. What will help you succeed in the role : 5+ years in DTC or B2C Lifecycle Marketing at scale (preferably no B2B, no awareness-only roles). Demonstrated leadership in building, mentoring, and empowering cross-functional teams to execute data-driven lifecycle marketing strategies. Experience aligning product, data, and customer success functions to deliver scalable, automated campaigns that drive retention, engagement, and long-term customer value. Strong experience in CRM strategy and automation using platforms like Braze, Salesforce, Klaviyo, or HubSpot. Proven success building and managing email and SMS campaigns in marketing automation platforms like Braze. You have a strong understanding and can run sophisticated flows confidently. Experience with Figma, Designmodo Postcards, HTML (bonus), or equivalent design/content creation tools. An understanding of the balance of creative storytelling and data-driven precision. Experience working in startup or scale-up environments, ideally in healthtech, e-commerce, or industries with large loyalty programs. An analytical mindset that is comfortable building reports, running A/B tests, analyzing funnel performance, and optimizing based on data. An ability to manage large user databases and execute behaviourally triggered campaigns at scale. Strong collaboration and communication skills across creative and technical teams. A passion for improving the Canadian healthcare experience.

Requirements

• Experience working with HTML or light coding for email customization.
• A design or creative background; ability to produce or advise on brand-consistent content.
• Experience creating your own content including, but not limited to, copy, layouts, or creative direction.
• Familiarity with AI marketing tools or automated agents.
• Deep understanding of customer psychology and retention levers in a healthcare or healthtech setting.
• Why Work at Phoenix?
• A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.
• Impact & Autonomy: You'll wor

Benefits

Additional Information

About Phoenix Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers. If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

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