Senior CRM Automation & MarTech Manager

Requirements

• Significant years of hands-on experience building CRM automation systems, MarTech integrations, or marketing data infrastructure - with a track record of shipping, not just advising
• Deep practical experience with Braze and/or other modern customer engagement platforms (Iterable, MoEngage, Bloomreach etc.), including multi-channel orchestration and platform-level configuration
• Strong SQL skills - required - for data pipeline work, audience queries, and integration troubleshooting
• Hands-on experience integrating, maintaining and implementing MarTech platforms (Redshift, Amplitude, HighTouch, or similar)
• Experience building with APIs and webhooks for system integration and automation use cases
• Practical experience with workflow automation tools (Make, n8n, Zapier) - you've built production workflows, not just prototypes
• Comfortable working directly with Data and Engineering teams on shared infrastructure - you can hold your own in a technical conversation about data pipelines and event schemas
• Strong documentation instincts - you build systems that others can understand, maintain, and extend
• Good to have
• Experience with CDPs and reverse ETL tools (HighTou

Additional Information

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. More than 1/3 of all food produced in the world is wasted, which has a huge impact on our planet - 10% of greenhouse gas emissions, to be exact. 💻 Product: Too Good To Go operates the world's largest marketplace for surplus food, where we connect food businesses with consumers who can buy and enjoy it at 50 %+ off retail value. Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste. 📈 Scale: We're growing fast: Our community of 133 million registered users and 261,000+ active partners across 20 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.4M tonnes of CO2e from entering the Earth's atmosphere! Our partners in North America include Tim Hortons, METRO and Whole Foods Market. ⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also honoured to be included in TIME's 100 Most Influential Companies. Most recently, we won Apple's coveted Cultural Impact Winner. Your mission We are looking for a Senior CRM MarTech & Automation Manager to own the build and continuous development of the technical infrastructure that powers our global CRM function. This is a hands-on builder role - you will design and implement the automation frameworks, MarTech integrations, and data pipelines that our CRM teams depend on to execute at scale across both B2B and B2C. You will own the data flow architecture across our CRM ecosystem - deciding how data moves between systems, ensuring it arrives cleanly and reliably, and managing the integrations that connect our marketing platforms to our data infrastructure. You will work closely with Data and Engineering teams as a technical peer - comfortable talking about event schemas, ingestion pipelines, and API reliability - while keeping a marketer's instinct for what CRM teams actually need to move fast. What you'll build Automation frameworks & orchestration Design and build automation systems that power always-on lifecycle journeys and dynamic campaign execution across B2B and B2C Rebuild how campaigns are triggered and coordinated, reducing reliance on manual builds and enabling CRM teams to operate at higher velocity Implement and own low-code/no-code workflow automation (Make, n8n) to eliminate operational bottlenecks across the CRM function MarTech integrations & data pipelines Own the technical integration and reliability of our core CRM and data platforms: Braze, SFMC, Amplitude, HighTouch, and Redshift Design and implement data flows that reconcile multiple sources of truth - ensuring clean, reliable, and timely data movement across the marketing stack Work with APIs and webhooks to build and maintain integrations between marketing systems and our data sources Liaise directly with Data Engineering on event schemas, ingestion pipelines, and data infrastructure decisions that affect CRM capabilities Experimentation infrastructure Build the technical foundation that enables fast, reliable A/B testing across lifecycle programmes - ensuring experiments are correctly instrumented, tracked, and measurable end-to-end Work with the Amplitude experimentation layer to ensure CRM teams can analyse results independently Governance & standards Define and document the technical standards, integration logic, and data flow architecture that the broader CRM technical team works within Identify and systematically eliminate technical debt, integration fragility, and bottlenecks across the CRM ecosystem

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