Partner - Category Intelligence and Strategy

Responsibilities

• Category Strategy & Intelligence Lead the strategic intelligence agenda for your assigned category - synthesising competitive media activity, consumer behaviour, cultural trends and business dynamics into clear, actionable strategic narratives for client and internal teams.
• Client Partnership & Senior Stakeholder Engagement Build deep, trusted relationships with senior client stakeholders across brand and media. Drive strategic discussions that connect media investment to brand equity and business outcomes - going beyond campaign execution to category growth thinking.
• Media Strategy Leadership Develop and own the media strategy for your category portfolio - grounded in planning rigour, informed by data and connected to the broader business agenda. Ensure strategy translates consistently from brief to plan to outcome.
• Competitive & Consumer Intelligence Maintain a current and nuanced understanding of the competitive media landscape, consumer media behaviour and emerging cultural trends. Translate these into timely, actionable recommendations that give the brand a strategic edge.
• Data & Insights Build bespoke strategic analyses, deep-dive studies and intelligence frameworks using media data, consumer research tools and secondary sources. Turn complex data into clear points of view.
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Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Mindshare : A Leading WPP Media Brand, Mindshare delivers Good Growth for its clients. As "Growth Architects," we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary and Impact Reporting of the Role This role reports to: Head - Strategy & Intelligence 3 Best Things About the Job Category depth with business breadth - You own one category completely - its media landscape, its competitive dynamics, its consumer and cultural context. But you never lose sight of the business. Everything connects back to growth. Senior work from day one - This is a client-facing strategic leadership role. You will be in senior conversations, leading strategic recommendations and influencing how some of India's most iconic brands invest in media. A strategy practice - You will be joining a team that is reimagining what media strategy looks like - integrating AI, data intelligence and cultural thinking into a practice that goes well beyond traditional media planning. In This Role, Your Goals Will Be In 3 months: Develop deep working knowledge of your assigned category - brands, competitive landscape, consumer context and media history. Build relationships with key internal and client stakeholders. Begin owning deliverables and contributing meaningfully to strategic discussions. In 6 months: Independently lead strategic presentations and recommendations for your category. Become the internal authority on category intelligence. Be proactively bringing insights and opportunities to client teams rather than only responding to briefs. In 12 months: Own the strategic agenda for your category. Lead major client reviews independently. Have measurably elevated the quality and ambition of strategic thinking for the portfolio. Be seen by clients as an indispensable strategic partner.

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