Senior Marketing Specialist (Digital)

About the role

TeamMate, a Wolters Kluwer business, is looking for a Senior Marketing Specialist to lead the planning and execution of high-impact digital marketing campaigns across the EMEA region. This is a hands-on, performance-driven role focused on demand generation, pipeline growth, and campaign optimisation across multiple channels. You'll play a key role in delivering measurable marketing outcomes while collaborating with global and regional stakeholders in a fast-paced, international environment. About TeamMate TeamMate provides purpose-built audit and GRC (governance, risk, and compliance) solutions that help organisations operate with confidence. With a strong global presence and local expertise, TeamMate supports audit and risk teams in adapting to evolving business needs.

Responsibilities

• Plan and execute integrated digital demand-generation campaigns across email, paid media, social, and web channels to drive pipeline growth and ROI
• Build and optimise email marketing and nurture programmes, including segmentation, automation, A/B testing, and performance analysis
• Manage and improve paid media campaigns (LinkedIn Ads, Google Ads) to increase reach, engagement, and conversion
• Develop and implement a localised EMEA social media strategy aligned with global brand and messaging
• Track, analyse, and report on campaign performance using CRM and marketing automation tools, translating data into actionable insights
• Optimise web and campaign pages for SEO and conversion across regional markets
• Adapt global campaigns and messaging for local markets, ensuring relevance and consistency
• Support the creation of campaign assets including case studies, videos, and sales enablement materials
• Plan and deliver webinars and virtual events as part of integrated campaigns
• Provide occasional support for in-person events, including coordination with venues, vendors, and speakers
• About You
• Bachelor's degree in marketing, Business, Communications, or related field
• 5+ years' experience in digital or demand-generation marketing, ideally in B2B or SaaS
• Proven track record of driving pipeline growth, lead quality, and measurable ROI
• Strong hands-on experience across email marketing, paid media, social, and web campaigns
• Expertise in marketing automation, including segmentation, nurture journeys, and performance optimisation
• Experience managing paid campaigns on LinkedIn Ads and Google Ads
• Proficient with CRM and marketing tools (e.g. Salesforce, Eloqua) and data analysis
• Highly organised with strong project management skills and ability to manage multiple campaigns
• Comfortable working across international teams and regional markets
• Experience with webinar platforms (e.g. ON24) and workflow tools (e.g. Monday.com, Zapier) is a plus
• Basic design or video editing skills (Adobe Creative Suite) are advantageous
• Experience in software or technology industries preferred
• Strong communication skills and attention to detail
• Fluent in English; additional languages (e.g. French, Arabic) are a plus
• Why Join Us?
• Work on impactful, data-driven marketing campaigns with clear business outcomes
• Collaborate with international teams across EMEA
• Gain exposure to global SaaS marketing strategies
• Opportunity to grow within a leading, established organisation
• Our Interview Practices
• Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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