Head of Sport CRM

Responsibilities

• Define and execute the global Sports CRM strategy across multiple markets
• Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention
• Build CRM campaigns around major sports events, tournaments, and betting behavior
• Develop segmentation strategies based on player value, betting activity, and engagement patterns
• Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels
• Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn
• Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys
• Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards
• Collaborate with Product and Trading teams on sportsbook offers and engagement strategies
• Ensure CRM activity aligns with local regulations and responsible gaming requirements
• Lead and mentor a global CRM team
• Monitor competitor activity, CRM trends, and sportsbook engagement mechanics

Requirements

• 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure
• 2+ years of on a Head role in Sports CRM
• Strong understanding of sportsbook player behavior and betting mechanics
• Experience working across multiple GEOs and markets
• Deep understanding of CRM KPIs, segmentation, and retention strategies
• Strong analytical and data-driven mindset
• Experience managing cross-functional stakeholders and CRM teams
• Ability to work in a fast-paced, high-volume environment
• English level: Upper-Intermediate or higher
• Experience with real-time CRM triggers and automation
• Experience with gamification and loyalty systems
• Background in both Casino and Sports products
• Experience in regulated markets
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Benefits

Additional Information

Medier isn't just a marketing agency-we're creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don't just deliver campaigns-we deliver results. Our philosophy is simple - hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You're in. We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns. You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players. Location: Valencia, on-site

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