Content Strategist

Responsibilities

• Work as an integral member of a high-performing Customer Acquisition team to develop and implement content initiatives that can help contribute to the business goals.
• Quickly adapt to user psychography and write content that resonates across hear.com audience segments.
• Write high-performing ad copies for Meta, YouTube, SEA, CRM, and GDN/Display
• Write script for video ads and provide clear visual cues and hooks for designers to create thumb-stopping videos and collaborate with designers for shoot
• Write and optimize landing pages and A/B test variations for conversion rate optimization (CRO)
• Understand core performance metrics (CTR, CPL, leads, funnel drop-offs) and translate insights into content improvements
• Collaborate with marketing teams to build and optimize ad campaigns and landing pages
• Contribute to long-term marketing strategy-offers, positioning, messaging frameworks, and funnel selection for new launches
• Stay up to date on latest copywriting trends and best practices to improve campaign performance.

Requirements

• 4+ years in content/copywriting, including 1.5+ years in performance marketing or growth-focused content
• Strong track record of creating high-converting offers and messaging
• Hands-on experience in managing content for lead generation, funnels and multi-channel campaigns (digital + offline is a plus).
• Customer-first, insight-driven, and metrics-focused (leads, conversions, revenue)
• Enjoys strategizing and scaling profitable funnels
• Clear communicator who takes feedback well and collaborates openly.
• Proactive, detail-oriented, and comfortable in fast-paced, high-ownership environments
• Excellent command of English and Hindi
• Familiarity with tools like Figma, Jira, Excel and AI writing tools is a plus.
• Should have high attention to detail
• Organized, flexible problem-solver able to manage multiple priorities and tight deadlines

Benefits

Additional Information

hear.com is a fast-growing, profitable health tech company that is disrupting the way hearing aids are sold. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. Our team has grown to over 1,000 people, with 8 international locations in Miami, Denver, Berlin, Toronto, Seoul, Kuala Lumpur, Bern, and New Delhi. Join us now as we continue to revolutionize this $15 billion industry! The Content Strategist position is a key role at hear.com, responsible for sizable revenue and pivotal to growth marketing. The ideal candidate should have direct response marketing expertise and a lot of passion for copywriting, persuasion, and psychology.

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