Sr. Product Manager

About the role

We're solving real-time entity resolution at a scale no one else has cracked - fusing dozens of data sources into a single business identity graph and resolving any entity in milliseconds. It's a graph AI problem, a retrieval problem, and a fraud-modeling problem stacked on top of each other. The technical depth is real. You'd be joining a small team where the data moat is defensible, the research problems are open, and the infrastructure you build becomes load-bearing for businesses. Ownership is real. Velocity is real. There's no layer of process between an idea and shipping it. We're at an inflection point - the graph is built, the match rates speak for themselves, and the hardest problems are still ahead: graph embeddings, fraud propagation models across the business network, real-time traversal at sub-100ms latency, and expanding the identity layer beyond finance into every platform that needs to trust a business. If you want to work on something foundational - the kind of infrastructure that gets built once and everything else runs on top of - this is it. As Baselayer's first dedicated Sr. Product Manager, you'll report directly to our GM, Agentic Economy and own the creation, design, and full scoping of new products that take Baselayer beyond financial institutions and into new verticals where business identity is broken. You'll define what we build, why we build it, and what "done" looks like. You won't be inheriting a roadmap. You'll be writing one. This role is hands-on. You'll write the specs, draw the wireframes, partner with design, and sit in eng standups. You'll also own the existing product surface: setting priorities, sequencing the roadmap, and making the daily calls that keep engineering shipping the right things. New verticals are the headline, but the day-to-day is a mix of zero-to-one product definition and disciplined operating cadence on what's already in market.

Responsibilities

• New Product Definition & Scoping
• Lead the scoping of new products targeting verticals beyond financial institutions, from initial thesis through detailed product spec
• Translate market opportunity into product requirements, including target user, core workflows, success metrics, and what's explicitly out of scope
• Build the artifacts that align the company: PRDs, one-pagers, wireframes, decision logs, and launch criteria
• Own the "what" and the "why" so eng and design can own the "how"
• Specs, Wireframes & Design Partnership
• Write specs that engineers can build from without a dozen follow-up questions
• Produce wireframes and flow diagrams that make tradeoffs concrete and force decisions early
• Partner closely with design on UX, with strong opinions on craft and a clear bar for what ships
• Run spec reviews that surface ambiguity before it becomes rework
• Roadmap & Prioritization for Existing Products
• Own the roadmap for Baselayer's current product surface, sequencing what gets built and what waits
• Make the daily prioritization calls that keep engineering focused on the highest-leverage work
• Build a planning cadence that's predictable for the team and legible to the rest of the company
• Kill work that isn't pulling its weight
• Cross-Functional Execution
• Drive execution across engineering, design, and GTM (Sales, Marketing, CS, Growth)
• Run the launch process: scope lock, build, beta, GA, with clear handoffs and ownership at each stage
• Be the connective tissue between what's being built and what's being sold, supported, and marketed
• Operate with founder-level ownership and urgency. You'll be trusted to make calls and held to the outcomes
• MINIMUM REQUIREMENTS
• 5+ years in product management, with at least one zero-to-one product you scoped, shipped, and grew into material revenue
• Track record working closely with senior engineer

Additional Information

ABOUT BASELAYER Every business in America needs a bank account to exist. The system that decides whether they're real, who's behind them, and whether they're a risk, runs on infrastructure from the 1980s. We're rebuilding that layer from scratch. Baselayer is the identity layer for institutions across the United States - the most complete business graph in America and every human tied to it. We fuse public records, IRS data, sanctions lists, web signals, and fraud telemetry from 2,200+ financial institutions into a single graph that resolves any business and the humans behind it in milliseconds. The legacy credit bureaus took 50 years to build something that gets 60% match rates. We've built something that gets 98% in under two years. Today we're trusted by over 20% of financial institutions in America - including FIS, Rho, Socure and leading loan infrastructure providers. But the graph is becoming infrastructure for anyone who needs to know if a business is real and worth trusting: gig platforms, marketplaces, AI companies, and commerce infrastructure at scale. Trust is the substrate of every financial transaction. We're rebuilding it.

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