Marketing Manager

About the role

About the role We're looking for an ambitious and commercially minded Marketing Manager to lead the IOI marketing agenda for some of Ireland's most loved brands which include Coleraine and Golden Cow in Northern Ireland and Charleville and our iconic Dairygold in IOI. This is a high-impact role with full brand ownership, P&L responsibility, and leadership of a team of two. You'll shape brand strategy, drive commercial growth and deliver best-in-class marketing that inspires families and retailers alike. Joining us means stepping into a fast-paced, agile and ambitious environment where ideas are welcomed, ownership is encouraged, and development is continuous. This is a hybrid role, with 2 days per week in our Naas offices (Tuesday & Wednesday) and requires occasional travel to our partners in London and Dublin and our sites across Ireland and the UK. About Kinisla Kinisla is a vertically integrated farm-to-fork business with a very substantial consumer foods presence and a leading nutritional and dairy ingredients division, delivering high-quality dairy solutions with a focus on sustainability and innovation. From partnering with local family farms to producing world-class dairy products, we ensure every step of our value chain reflects our commitment to excellence. With over 50 years' experience in milk processing, dairy and nutritional technology advancement, and product innovation, we are a key stakeholder in the global food industry and creators of a strong portfolio of market leading dairy brands including Cheestrings, Charleville and Coleraine Cheese, Dairygold, Golden Cow and our new SMUG range. Our from food, for food culture and deep-rooted connection to our 2,800 milk suppliers differentiates our business and offers captivating opportunities for our customers and consumers. Our dairy comes from some of the world's richest grazing land and is produced by a network of Irish family farms that have one of the lowest carbon footprints in the world. Through a combination of expertise, innovation, and sustainability, Kinisla is proud to shape the future of dairy while meeting the diverse needs of our farmers, customers, and communities. Headquartered in Tralee, Co. Kerry, we operate multiple manufacturing facilities in the southwest of Ireland, including Listowel, Charleville, Newmarket, and Farranfore. Additionally, we manage 29 Farm & Home stores throughout the region, ensuring comprehensive coverage and service. In Northern Ireland and the United Kingdom, our presence extends to key locations in Portadown, Coleraine, and Ossett. Globally, Kinisla employs over 1,600 dedicated professionals across Ireland, Northern Ireland, the UK, USA, Netherlands, Spain, Germany, and China. In 2024, we achieved a turnover of approximately €1.3 billion, reflecting our commitment to excellence and growth. What you'll be doing Brand & Commercial Leadership Own the IOI and NI brand strategy for the Irish brands portfolio. Manage full P&L delivery, driving profitable growth and maximising ROI. Translate brand strategy into compelling annual plans that deliver both commercial and equity objectives. Identify and size growth opportunities across markets, channels and consumer segments. Marketing Excellence Lead the development and execution of full-mix marketing campaigns (ATL, BTL, digital, social, shopper). Partner with media, creative and BTL agencies to deliver breakthrough, insight-led work. Ensure all activations are optimised for performance, brand consistency and commercial impact. Innovation & Renovation Shape a forward-looking innovation and renovation pipeline for our IOI portfolio. Work closely with the Innovation Lead, Insights, NPD and Category teams to bring new ideas to market. Ensure the roadmap remains fresh, consumer-centric and commercially viable. Cross-Functional Collaboration Partner with Sales, Category, Insights, Supply Chain and Finance to deliver integrated brand plans. Work with Irish Leadership Teams to align priorities and unlock growth opportunities. Champion consumer understanding across the business. People Leadership Lead, coach and inspire a high-performing team of two direct reports. Build marketing capability across the function and foster a culture of creativity, accountability and growth. Create an environment where people feel empowered, supported and energised. What you can bring to the role Strong FMCG marketing experience (consumer goods preferred but not essential). Proven track record in full-mix campaign development, including digital and social. Demonstrated commercial acumen with experience managing P&Ls. Strong people leadership experience - able to inspire, coach and develop talent. Excellent communication and stakeholder management skills. Experience working with agencies and cross-functional teams. A passion for brands, creativity and consumer-led thinking. A proactive, entrepreneurial approach - you drive the business as if it were your own. A collaborative style that build

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