Director, Sales (D2C) - Alberta

Responsibilities

• Executive Leadership & Management: Manage and mentor multiple Regional Sales Directors, providing the strategic guidance and support necessary to drive performance and achieve provincial goals.
• Strategic Planning: Develop and execute multi-year sales strategies for the entire territory, including new market entry, product launch plans, and large-scale sales initiatives.
• Budgeting & Financial Management: Manage the sales budget for the multi-provincial region, including headcount, marketing spend, and operational expenses to maximize profitability.
• Performance Oversight: Monitor the performance of all provinces, analyzing high-level data and market trends to proactively identify opportunities and mitigate risks.
• Talent Management: Oversee the development and retention of top-tier leadership talent, ensuring a robust succession plan for Regional Directors.
• Cross-Functional Collaboration: Act as the primary sales liaison with executive-level departments (e.g., Marketing, Product, Operations) to align sales goals with company-wide objectives.
• Corporate Reporting: Prepare and present high-level performance updates, forecasts, and strategic plans to the Senior Director of Sales and the executive team.
• Qualifications & Expectations
• Reporting Structure: This role reports directly to the Senior Director, Sales.
• Leadership Excellence: You are expected to operate at a consistently high level, adhering to the core competencies defined in the Neo Leadership Skills Matrix.
• Strategic Execution: Proven ability to implement large-scale, long-term sales initiatives and new business ventures across a broad territory.
• Financial Acumen: Deep understanding of provincial budgets and the ability to ensure financial compliance and accurate forecasting across multiple regions.
• 🚀 Total Rewards
• Salary: We provide a strong base salary aligned with market ranges, along with the flexibility to tailor your mix of cash and equity to match your longer term goals. Final compensation is based on your skills, experience, and scope. For exceptional talent, we're prepared to go above and beyond.
• What does life as an Owner at Neo Include?
• 🇨🇦 You will redefine the financial landscape with top talent in Canada to help everyday Canadians win, and grow quickly while doing it
• 📈 For eligible roles, ownership structure that enables you to share in our path to victory
• 🏅Earn BIG with our short term incentive plans (STIP)
• 👥 Collaborating with the brightest minds to build something meaningful, united by a shared commitment to innovation, curiosity, and excellence
• ❤️🩹 Flexible health benefits & life insurance
• 🌴 21 Days PTO + stat holidays, and personal leave
• 💪 Health & personal spending accounts
• 🤑 A wide variety of discounts through our partner network
• 🏠 Access to early use of products and discounts on fixed-term Neo mortgages
• 👶 Parental top-up & equity vesting during long term leave
• 🎉 Neo night events
• 🧠 Company wide huddles, and education
• Working at Neo:
• The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we're on a mission that matters: to build

Benefits

Additional Information

Join us to build a more rewarding financial future for all Canadians At Neo, we're on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn't for everyone. It's complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada. #1 on Deloitte's Technology Fast 50 for 2023, 2024, and 2025 - the first company ever to achieve a three-peat at the top! #1 Fastest Growing Company in Canada for 2024 by Globe & Mail Top-ranked mobile apps and credit cards Team of 500+ people 1M+ customers 10K+ retail partners The Director, Sales (D2C) - Alberta provides executive leadership and strategic direction for all sales activities across their assigned provinces. As a crucial leader for scaling the business, you will identify new market opportunities at a macro level and ensure regional teams remain aligned with overarching company objectives. You will serve as the ultimate owner of sales results and the health of the entire sales pipeline for a significant portion of the business.

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