Sr Associate, Retail Marketing - American Girl

About the role

The Senior Marketing Associate will support the development and execution of integrated omnichannel marketing strategies and plans, grounded in consumer insights and business performance for the American Girl team. This role leads campaign planning and execution across key retail initiatives, partnering cross-functionally to deliver cohesive marketing programs that drive traffic, engagement, and sales. This individual plays a critical role in bringing marketing strategies to life across retail channels, leveraging integrated marketing levers to support American Girl's brick-and-mortar stores. This includes aligning marketing with merchandising and store priorities and using insights and performance data to optimize programs that drive traffic, conversion, and overall store performance. The ideal candidate is a strategic thinker and strong project leader with excellent communication and organizational skills, who thrives in a fast-paced environment and consistently delivers measurable business results. What Your Impact Will Be: Partner with the Sr. Retail Marketing Manager to develop integrated marketing strategies, briefs, and KPIs across sub-brands, tentpoles, and seasonal campaigns Lead end-to-end campaign execution from briefing through launch, ensuring alignment across teams and successful delivery against objectives Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, Retail etc. Monitor campaign and retail performance, leveraging consumer insights and campaign learnings to lead post-mortem analysis and translate findings into optimizations that drive traffic, engagement, and sales Execute retail support across sub-brands, promotions, and seasonal moments, partnering with Creative and Store teams to bring campaigns to life in-store Support development and execution of retail events and in-store experiences that drive engagement and purchase intent Partner to develop local marketing initiatives and mall campaigns, collaborating with third-party vendors and property marketing teams to drive traffic, engagement, and sales growth Lead project timelines, cross-functional workflows, and team communications, while partnering on budgets, vendor onboarding, invoicing, and financial tracking to ensure campaigns are delivered on time, on budget, and with accuracy; proactively identify and escalate risks

Requirements

• 3+ years of marketing and/ or experience in multi-channel retail or consumer products
• Experience across integrated marketing channels including paid media and owned platforms (email, social, e-commerce, retail)
• Strong understanding of the physical retail environment, including in-store consumer behavior, merchandising principles, and how marketing drives traffic, engagement, and conversion within brick-and-mortar settings
• Experience in retail marketing, shopper marketing, or omnichannel campaign execution preferred
• Ability to translate product features and brand storytelling into compelling, consumer-facing marketing strategies; familiarity with product development and retail launch processes is a plus
• Proven ability to partner cross-functionally to ensure alignment across teams and deliver seamless execution; strong communication and organizational skills required
• Strong project management skills with the ability to manage multiple priorities
• Analytical mindset with the ability to translate data into actionable insights and recommendations
• Excellent written and verbal communication skills
• Strong PowerPoint and Excel skills
• KEY SKILLS AND COMPETENCIES
• Highly Adaptable: Comfortable with ambiguity and changing priorities. A continuous learner that is ready to push the Marketing organization into new areas and challenge the status quo. Maintain a positive attitude that rolls with changes.
• C ollaboration and Influence: High EQ. Excellent communication skills, the ability to compromise and the desire to work with skill sets across the entire organization. Will be expected to lead teams that include team members with more senior titles.
• Executive Presence: Must also be able to clearly communicate with a

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Mattelinc? Share your experience