Lifecycle Marketer

About the role

Gaia is the first Value-Based family building company. We give people control over their fertility with clinically proven pathways to parenthood - whether they want a child now or later. We have leads who need time to make one of the biggest decisions of their lives. Right now, we don't have anyone dedicated to nurturing them. That's a foundational gap - and the highest-leverage opportunity on our roadmap. Without this role, we won't hit our membership goals. With it, we will.

Responsibilities

• Launch a full lifecycle program from zero
• You'll build and deploy end-to-end nurture journeys in HubSpot across four audiences: direct members, clinic-referred members, clinic partners, and employer clients. That means email, SMS, and triggered flows tied to key moments like consultation booking and payment selection.
• Hit a measurable conversion uplift on high-intent members
• You'll establish baseline conversion rates in your first 30 days, then drive meaningful improvement through personalized, timely communication. You'll own a KPI dashboard that tracks lifecycle performance weekly and report to senior leadership.
• Close journey gaps with new programs
• You'll audit the existing member and partner journey, document what's missing, and ship 2-3 new repeatable systems (not one-off campaigns) that address those gaps - without being asked.

Requirements

• You've built lifecycle programming from the ground up (not inherited a mature program)
• You've worked in consumer marketing (B2C)
• You're hands-on with HubSpot, Braze, or similar marketing automation platforms
• You can work independently, manage competing priorities, and hold yourself accountable to results
• You write clearly and sensitively, especially in contexts where people are navigating emotionally charged, high-stakes decisions
• Experience in healthcare or another highly regulated industry (e.g., finance)
• What makes someone exceptional:
• You don't wait for a brief. You spot a gap, make the case, and ship. You bring both craft (sharp copy, clean segmentation, tight workflows) and judgment (knowing when to push, when to pause, and how to show up in people's inboxes during a vulnerable moment).
• Role details
• Level: Senior IC
• Management: No direct reports
• Employment type: Full-time
• Compensation: 135k - 150k
• Location: US - NY preferred (remote considered)
• Why join?
• You'll own the channel that directly drives growth. You'll work on something that matters - helping people build families. And you'll do it with a team that trusts you to lead, not follow.

Benefits

Additional Information

Lifecycle Marketer

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