Media Planner

Responsibilities

• Work closely with the sales team to create responses to Request for Proposal (RFP) requests. Provide accurate placement recommendations and rates that address the challenges outlined in the RFP
• Answer questions from Strategic Planning, Sales, and clients/agencies throughout the pre-sales process. Assist with proposal revisions and rate negotiations to ensure client satisfaction
• Collaborate with internal stakeholders to establish rates for new products. Manage yield and optimize the sell-through of all advertising solutions
• Analyze traffic and rating trends during the planning phase to inform decision-making and enhance campaign effectiveness
• Stay current with industry trends and report changes to the team. Provide insights and recommendations on emerging media opportunities and innovations
• Create accurate, creative, and strategic media plans that align with client expectations and maximize revenue. Deliver plans in a timely manner
• Reconcile data between different systems to ensure accuracy and consistency
• Work with ad tech and finance teams to optimize Adbook administrative items and enter media plans with the most optimal allocation of inventory
• Proactively build strategic proposals in Broadway and adjust house mixes to meet client objectives and revenue goals
• Qualifications & Skills
• 1+ year working in digital advertising/adtech experience
• Strong analytical skills with the ability to analyze data and identify trends
• Experience working in order management systems, such as Adbook, Broadway, Operative or Wide Orbit
• Working knowledge of Excel
• Experience working in Salesforce or other CRM
• Detail-oriented with strong organizational skills
• Ability to meet tight deadlines and manage multiple deadlines at once
• Proactive and positive attitude
• Experience working in the sports and entertainment industry
• Salary Range: $70,000.00 - $72,500.00 (Base Salary) + Bonus
• Top MLB Perks & Benefits
• Competitive Benefits Package
• Company 401K Contribution
• Paid Time Off and Holidays
• Paid Parental Leave
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Employee Assistance Programs (EAP)
• Onsite/Online Training & Development Programs
• Tuition Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Pet Insurance
• Why MLB?
• California Residents: Please see our California Recruitment Privacy Policy for more details.
• Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
• Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com . Requests received for non-disability related issues, such as following up on an application, will not receive a response.
• Are you ready to Step Up to the Plate? Apply below!

Benefits

Additional Information

MLB is seeking a highly skilled and motivated Media Planner to join our Strategic Planning team. As a Media Planner, you will play a crucial role in creating effective advertising solutions for our clients. You will collaborate closely with the sales team and internal stakeholders to develop strategic proposals to maximize revenue. Your expertise in media planning and your ability to analyze industry trends will contribute to the success of our advertising campaigns.

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