Content Creator

About the role

As Content Creator, your mission is to produce high-quality, faceless, product-led short-form video and photo content for Lovepop across product-driven, story-driven, and distribution-driven content lanes - shooting and editing daily under the direction of the Content Producer, with a focus on hook strength, trend speed, and Lovepop's paper-art product magic. Most Lovepop content does not feature on-camera talent; the product and the paper-art moment do the storytelling. Lovepop Values Engineering: Curiosity to discover how the world works Hunger: Desire to take on more than is expected Magic: Delivering unexpected experiences Connection: Building relationships with each other Lovepop Operating Philosophies A+ talent loves working with A+ talent. A+ talent delivers 10x outcomes. Growth mindset. We believe people develop over time, that capability increases through belief and hard work. Most increases in productivity come from leveling up and applying more leverage and focus over time rather than by applying more resources or hours. The team I'm on is more important than the team I lead. From Patrick Lencioni's "The Advantage": leaders need to put their working team's objectives ahead of the objectives of the team they themselves lead for an organization to be effective. Executive leadership team commitments: We value our time together, Create a safe space, Get everything on the table, Make clean agreements, Set the standard.

Requirements

• Required - Experience
• 0-2 years of content production experience for B2C brands, OR a strong personal portfolio of TikTok / IG Reels content with measurable engagement (regardless of follower count). Strong eye for product styling, shoot composition, and faceless / product-led storytelling. Portfolio demonstrating short-form storytelling that works without on-camera talent (or pieces that could realistically have been made faceless).
• Required - Tools & Language
• Hands-on with CapCut, Adobe Premiere, or DaVinci Resolve for short-form video editing. iPhone or DSLR shooting basics including tabletop and overhead product setups, with comfort around lighting and audio fundamentals. Comfortable producing or directing voiceover (human or AI) since most pieces are faceless. Familiar with ChatGPT or similar for caption and hook ideation. Working English proficiency for reading briefs from the Content Producer; written English is nice-to-have.
• Strong Plus - AI Voiceover, B-Roll & TikTok Native
• Active personal TikTok or IG Reels account with measurable engagement, ideally including faceless or product-led content. Hands-on with AI content tools - ElevenLabs voiceovers (critical for faceless content), Midjourney or Runway for B-roll generation, ChatGPT for scripts and captions. Prior content work for US/Western brands or audiences. Strong sense of internet humor and emotional storytelling delivered through product, motion, and audio rather than face-time.

Additional Information

About Lovepop Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.

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