Global Insights Manager

Responsibilities

• Manages audience-led client projects, partnering with the Global Insights Partner to deliver high-quality, insight-led outputs that enable global-to-local activation
• Applies audience expertise and global frameworks to deliver clear, compelling presentations that deepen understanding of markets, audiences, and opportunities
• Supports the development and application of dentsu AI-led insight tools (e.g. AI personas) to generate deeper cultural and audience intelligence
• Uses connected datasets and insight frameworks to build scalable audience definitions reflecting motivations, behaviours, and cultural context
• Collaborates with strategy, planning, and paid social teams to translate audience insights into activation-ready recommendations
• Supports global in-market application of audience strategy, planning, including involvement in test-and-learn initiatives
• Tracks and reports adoption of global audience frameworks and dentsu Audience Builder across markets and brands
• Contributes to new business pitches and supports ongoing client growth initiatives
• Qualifications + Skills
• Confident working with data in Excel/Google Sheets and combining datasets (e.g. YouGov, Kantar, GWI) to support analysis
• Experience using social listening platforms (e.g. Brandwatch, Meltwater) to generate audience and cultural insights
• Understanding of platform analytics (e.g. Meta Ads Manager, TikTok) for generating audience and performance insights
• Ability to design and apply research approaches using multiple data sources to build scalable audience segments
• Ability to link data and insights to clear business impact, collaborating across teams and communicating insights effectively to stakeholders
• Understanding of media planning and how audience insights inform channel strategy

Benefits

Additional Information

Job Description: Introduction Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. We're hiring for a Global Insights Manager as part of dentsu in London . Purpose of the Role The Insight manager sits within the Global Research and Insight team, supporting the Global Insights Partner, to deliver impactful insights for iProspect clients, predominantly Beverages. You will work closely with a top Beverages Client, providing data-driven insight, intelligence, and research solutions. It requires a highly motivated and enthusiastic individual with at least two years of relevant experience in media. We work in a fast-paced environment, and you need to be comfortable picking up quick-turnaround projects. You need to be agile and able to deliver best-in-class analysis, insights, and reporting. We would also like you to be precise and creative when delivering analysis. Ideally, we are looking for someone confident in using insights and planning tools, and any experience or knowledge of our Dentsu Customer Connection System (CCS) will set you apart.

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