Social Media Intern - Floral

Responsibilities

• Content Creation & Publishing
• Assist in creating content for social media platforms (e.g., Instagram, TikTok, Facebook, YouTube).
• Shoot photos and videos during classes, events, workshops, and daily activities (if relevant).
• Help develop captions, hashtags, and post copy aligned with brand tone.
• Social Media Management
• Schedule and publish posts according to the content calendar.
• Monitor comments, messages, and online inquiries, and respond or escalate where appropriate.
• Track online engagement and highlight trending student/graduation stories.
• Brand & Community Engagement
• Support initiatives to increase follower growth and brand awareness.
• Engage with internal and external stakeholders for collaborative materials and information
• Help create behind-the-scenes content that reflects culture, branding and outcomes.
• Campaign & Analytics Support
• Assist in planning and executing social media campaigns and promotions.
• Track analytics (views, reach, clicks, engagement) and provide weekly reporting.
• Research digital trends, competitor content, and new platform features to improve strategy.
• Learning Outcomes
• The intern will gain hands-on experience in:
• Digital marketing and social media content strategy
• Photo/video content shooting and basic editing
• Understanding audience behavior and brand storytelling
• Campaign planning and performance analytics
• Working in a professional creative/education environment
• Qualifications & Requirements
• Currently pursuing studies in Marketing, Communications, Media, Design, or related fields (other disciplines welcome with portfolio/interest).
• Familiar with social media platforms, especially Instagram, TikTok, and YouTube.
• Basic photo/video editing skills (e.g., CapCut, Canva, Premiere Rush, VN, PicsArt).
• Creative, proactive, and comfortable interacting with people.
• Strong sense of aesthetics, storytelling, and attention to detail.
• Working Conditions
• On-site role with occasional off-site shoots or event coverage.
• May require weekend/evening support during major events (adjusted off-days provided).
• Equipment and training will be provided.

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