Account Manager - Marketing Communications

About the role

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . More about the role: Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. The Account Manager- Marketing Communications at Burson Group India will be responsible for determining the marketing strategy of the firm & lead all outreach initiatives for marketing the firm. The individual will take full responsibility for the reputation management of the firm along with the leadership. The purpose of this role is to have an impact on the Burson Group India brand through progressive marketing strategies across all media. To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, sponsorships, and promotional activities of the organization. Responsible for external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines. Persuasive, enthusiastic and tenacious.

Responsibilities

• Technical Competency
• This section describes the key areas in which this role will need to deliver results. Technical Competencies are measurable skills for an individual to succeed in this role.
• Marketing Acumen:
• Develops and executes marketing plans and programs, both short and long term in line with the firm's Business Strategy, in consultation with the CM&GO - Burson Group India or as aligned.
• Research analyzes, and monitors communications industry trends so that marketing opportunities may be capitalized, and the effect of competitive activity may be minimized.
• Creation and publication of all marketing material in line with company messaging and marketing plans.
• Plans and oversees the organization's promotion activities including print, electronic, and direct mail outlets.
• Communicate with external partners on ongoing campaigns.
• Overall responsibility for brand management and corporate identity
• Works with writers and designers, overseeing copywriting, design, layout, and production of marketing materials.
• Working in collaboration with Burson Group India's Digital Marketing expert for online campaigns
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Implementing the Marketing Calendar (Events, Awards, Publications, Speaking Opportunities, Sponsorships, Partnerships etc.).
• Facilitates new business process across practices (Case Studies, Playbook, Credentials, Bios, Role Scope & Financial Proposal Templates etc.)
• Create, edit, storyboard, and manage entire awards entry process on behalf of Burson Group India and its clients.
• Supervises the Marketing Section on SharePoint and ensures all marketing knowledge is updated
• Ensure compliance with all systems, processes and policies.
• Fiscal Management
• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Develop short and long-term plans and budgets for PR programs and their activities, monitor progress, assure adherence, and evaluate performance.

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