Website Optimization Specialist

Responsibilities

• Lead web strategy conversations, helping stakeholders prioritize and shape website initiatives that support acquisition and engagement goals.
• Partner with Creative and Marketing teams to translate ideas into clear, high-quality website experiences.
• Define and maintain standards for site consistency, including look, feel, and user experience across constantcontact.com.
• Monitor key website metrics and user behavior through tools such as Google Analytics, Mouseflow, and Tableau, turning data into strategic recommendations.
• Oversee the content delivery process, including QA, publishing, and management within Contentful, ensuring flawless execution against strategy.

Requirements

• 2+ years of experience in marketing, content strategy, or web, with a demonstrated ability to think strategically about digital experiences.
• Comfortable leading cross-functional conversations and influencing across designers, developers, and stakeholders.
• Analytical mindset with experience (or strong interest) in tools like Google Analytics, Mouseflow, and Tableau.
• Familiarity with CMS platforms (Contentful) or project management tools (ClickUp) is a plus - we'll support the right candidate with training.
• Strong instincts, attention to detail, and the drive to turn strategy into high-quality execution.
• Pay Transparency - All Full Time Employees
• $60,400 - $75,500 USD
• Why You'll Love Us:
• We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
• Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
• Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
• Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status

Benefits

Additional Information

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started! The Site Experience team is looking for a Website Optimization Specialist to help shape and drive the strategy behind constantcontact.com - partnering with Creative, Marketing, and other cross-functional teams to deliver website experiences that convert. In this role, you'll be a key voice in how we think about our website: defining how pages should perform, identifying opportunities to improve the customer journey, and translating insights into action. With millions of visitors each month, you'll use data, testing, and UX best practices to influence decisions that directly impact new customer acquisition. You'll work in a highly collaborative environment - acting as a strategic connector between stakeholders, designers, developers, and our CMS platform, Contentful. CMS experience is helpful, but what matters most is your ability to think critically about web strategy and drive alignment across teams.

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