Marketing Executive (Retail & Events)

About the role

Job scope 1. Retail Marketing Support - Support the planning and execution of marketing initiatives across all retail and clinic locations. - Coordinate marketing requests from operations and internal stakeholders. - Ensure consistent brand presentation and customer experience across all touchpoints. - Conduct regular outlet visits to ensure marketing materials are properly displayed and maintained. - Support new outlet openings, relocations, and renovation marketing requirements. 2. Marketing Collaterals & Brand Materials - Coordinate the development, production, and distribution of marketing materials. - Manage point-of-sale materials, promotional displays, digital screens, brochures, flyers, banners, and signage. - Work closely with vendors and printers to ensure timely delivery of materials. - Maintain brand consistency and accuracy across all marketing assets. 3. Promotions & Campaign Execution - Assist in the planning and execution of promotional campaigns to drive customer acquisition and retention. - Coordinate seasonal campaigns, festive promotions, product launches, and service-specific campaigns. - Ensure promotional materials, mechanics, and communications are implemented accurately and on schedule. - Track campaign performance and compile post-campaign reports and insights. - Liaise with operations teams to ensure smooth campaign execution. 4. Events & Community Engagement - Plan and coordinate roadshows, exhibitions, workshops, health talks, and community outreach activities. - Manage event logistics including venue setup, vendor coordination, manpower arrangements, and event materials. - Support event registration, lead collection, and attendee engagement activities. - Ensure successful execution of events within budget and timeline. - Prepare post-event performance reports and recommendations. 5. Vendor & Project Management - Source and liaise with external vendors, suppliers, event agencies, and production partners. - Obtain quotations, manage budgets, and ensure cost-effective execution of projects. - Monitor project timelines and ensure deliverables meet quality standards. - Handle administrative tasks including purchase requests, invoices, and vendor documentation. 7. Reporting & Performance Tracking - Track and monitor marketing campaign and event performance. - Prepare weekly and monthly reports on marketing activities and results. - Analyze customer engagement, lead generation, and campaign effectiveness. - Provide recommendations for continuous improvement based on campaign outcomes

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