Web & Digital Marketing Specialist

Responsibilities

• Produces digital content leveraging innovative methods and design , ensuring accessibility and universal design standards.
• Carry out video and photography projects, including concept development, shot lists, filming, editing, and alignment with brand identity.
• Advance the School's digital presence by producing and collaborating on digital content for prospective and current students, alumni , community partners, and new audiences.
• Compile digital metrics reporting and analytics to evaluate performance, ensure quality, and optimize engagement.
• Ensure visual and voice consistency across all digital media channels.
• Partner with stakeholders to develop ideas and campaigns that drive inbound traffic and paid/organic engagement.
• Recommends and implements a comprehensive social media strategy that grows and engages the School's audiences.
• Manage day-to-day content calendars and directly maintain flagship channels (Instagram, Facebook, LinkedIn and YouTube).
• Create and implement integrated content strategies that reflect institutional priorities and increase brand visibility.
• Continuously assess social performance to refine approaches for audience growth and impact.
• Serve as primary hands-on content manager and administrator of the Crown Family School website, ensuring accessibility standards are met .
• Support improvements to site architecture, navigation, interface design, and visual branding in alignment with UChicago standards.
• Train and support faculty, staff, and students in web content practices and ensure a positive user experience.
• Regularly update and maintain key pages to ensure accuracy, timeliness, and alignment with institutional goals.
• Leverage SEO tools and analytics to optimize site visibility and performance.
• Manage and execute CMS workflows and provide technical expertise to ensure site functionality.
• Establish and track performance goals and KPIs across digital platforms, providing actionable insights for leadership.
• Monitor and report on SEO performance, site health, and conversion effectiveness.
• Maintain a universal marketing and communications project calendar and manage project management workflow tools to ensure timely delivery.
• Provide recommendations to optimize digital campaigns, improve accessibility, and strengthen audience engagement.
• Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
• Accomplishes assigned duties through two or more of the following: written communications; visual

Benefits

Additional Information

Department Crown Communications About the Department As one of the first schools of social work in the United States, the Crown Family School of Social Work, Policy, and Practice has shaped the field for more than 100 years. As part of the University of Chicago, the Crown Family School shares the University's core values and distinctive intellectual culture. Crown Family School faculty, staff, and students focus on identifying solutions to complex social problems through research, training, and direct community engagement. Guided by an interdisciplinary tradition, Crown Family School scholars conduct innovative research to address interconnected social challenges such as educational inequality, health disparities, crime and violence, poverty, and child and family welfare-working at multiple scales, from individual to policy-level interventions. More than 10,000 Crown Family School graduates in the US and globally hold leadership positions in academia, at nonprofits, in business, and at governmental agencies. The Crown Family School is the home of three academic centers. These include the Susan and Richard Kiphart Center for Global Health and Social Development, the Kersten Institute for Urban Education, and the Center for Climate, Health, and Society (CHAS). More information may be found at https://crownschool.uchicago.edu/. Job Summary The Web and Digital Marketing Specialist maintains the Crown Family School's digital presence across web, social, and multimedia platforms. This position helps advance the School's reputation, strengthening brand awareness, and supporting enrollment and philanthropic goals by developing and executing integrated digital strategies. The Specialist maintains web content, produces social media content, engages in multimedia production, tracks analytics, and manages projects, ensuring accessibility, consistency, and innovation across all digital channels. Serving as the primary digital expert, the role provides hands-on support, training and collaboration with internal stakeholders to deliver a dynamic, engaging, and user-centered digital experience for prospective and current students, alumni, faculty, staff, and community partners. Categories of responsibilities and approximate percentages are as follows: Digital Media Production 30% Social Media Content Production 30% Website Maintenance 30% Reporting & Analytics 10%

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