Account Director (AD) / Senior Account Director (SAD)

About the role

Overview What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we're focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We are seeking a seasoned agency professional to join our team as either an Account Director or Senior Account Director, depending on experience. In this role, you will act as a vital strategic lead, driving high-impact storytelling, counseling senior client executives, managing account profitability, and mentoring the next generation of PR talent. Whether executing deep enterprise tech campaigns or shaping agency-wide innovation, you are a bold, people-first leader who balances creative vision with disciplined commercial execution. What You'll Do Client Strategy & Counsel: Serve as a trusted lead across high-profile accounts, providing high-level strategic direction to senior client executives. Develop long-term PR plans aligned with client business objectives and confidently navigate difficult conversations or productive client pushback when necessary. Crisis & Narrative Excellence: Act as a trusted source during client crises by conducting risk assessments and drafting proactive communications. Interview executives to build robust thought leadership platforms and translate complex technical innovations into media-friendly narratives. Portfolio Management & Business Operations: Take accountability for account health, revenue forecasting, and resource allocation to optimize team utilization and minimize over/under-service. Oversee client contracts, KPIs, and monthly/annual scopes of work. Media & Integrated Strategy: Build sophisticated, long-term media and engagement strategies spanning media, analyst, and social landscapes. Maintain absolute editorial quality control across the portfolio and leverage a strong network of established relationships across Tier-1 national business and trade media. Organic Growth: Proactively identify expansion opportunities within your current roster to drive organic business development and maintain high client retention rates. Team Leadership & Talent Development: Directly manage, coach, and inspire team members, establishing clear professional goals and delivering targeted training to upskill junior and mid-level practitioners. Innovation & Agency Leadership (SAD Level): Lead teams in adopting emerging PR technologies and alternative communication channels, while expanding leadership footprints into global PR management. What You'll Have For the Account Director Level: Experience: 7+ years of progressive PR and marketing experience, with significant experience in a corporate communications or digitally minded PR client leadership role. Account Mastery: At least two years of experience explicitly operating as the strategic account lead for multiple complex clients. Tech Literacy: Deep experience working within the Enterprise Tech sector, with the ability to seamlessly translate technical capabilities to a broad audience. Media Network: A proven track record of securing Tier-1 national business and industry trade opportunities. For the Senior Account Director Level: Experience: 10-12+ years of progressive agency and/or in-house communications marketing experience, with extensive experience leading teams and managing high-profile accounts. Global account management experience navigating international media landscapes is highly preferred. Strategic Autonomy: Proven capability to take loose executive direction and independently build meaningful, multi-layered strategies and plans for clients. Commercial Acumen: Strong, advanced understanding of agency operations, budget management, resource allocation, and team utilization constraints. Advanced Management: Comfortably lead difficult staff conversations, troubleshoot team challenges alongside HR, and confidently develop and execute Performance Improvement Plans (PIPs) when necessary. What We Offer Robust benefits program Unlimited vacation with PTO minimums Unlimited sick leave 401k with company match Monthly mental health stipend, 2 'NOPE' days/year, and quarterly wellness challenges Profit-sharing program Workplace flexibility Professional learning and development 6-month paid parental leave Transit benefits Paid volunteer and professional development days Where We Work Remote (Bay Area-Based): We are accepting applications for this role as a primarily remote position for candidates residing within the San Francisco Bay Area. While you will enjoy the day-to-day flexibility of working from home, we value human connection and offer regular opportunities to collaborate, brainstorm, and connect with the team in person at local co-working spaces. As our regional footprint and team dynamics evolve, this operational model may adapt to include more structured collaborative opportunities or hyb

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