Consumer Marketing Coordinator - Nordics languages only
External
Wundermanthompson · Lisbon, PortugalPrepare for this interview
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About the role
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . MC Program: VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams. We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy. Consumer is an expertise group within the MC Program responsible for coordinating and executing variety of Microsoft's global and local demand generation and engagement activities focused on consumer segments. Purpose of the job: Marketing Coordinator Consumer plans and executes Microsoft's activities, like e-mail and content marketing, BTL campaigns, that result in engagement with Microsoft consumer products, such as Xbox or Windows. In this role MC Consumer acts primarily as a single point of contact for consumer marketing execution and a project manager who co-ordinates internal VML resources, Microsoft stakeholders and third-party vendors. We are looking for native speakers of either: Danish, Finnish, Norwegian or Swedish. Please only apply if you speak any of these languages at native level.
Responsibilities
- Marketing Impact
- Assists in developing project and campaign plans
- Executes BTL campaigns supporting consumer products
- Executes all activities to ensure consistent marketing across categories and channels
- Campaign Coordination & Project Management
- Act as Project Manager with full responsibility for activity execution and its results
- Co-ordinates all parties involved in an activity - VML and Microsoft stakeholders and third parties
- Localization
- Responsible for marketing assets localization/transcreation
- Acts as a content gatekeeper for all marketing content requiring translation review and approval
- Evaluates if content and messaging is appropriate for the market
- Stakeholder Management
- Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
- Acts as advisor on consumer marketing tools and services
- Required skills & competencies
- 4+ years' experience in marketing activities execution, incl. 2+ years in client-facing role with assigned account management responsibilities
- Experience in advanced data analytics, insights generation and data-driven stakeholder consulting
- Experience in managing marketing projects and campaigns of growing complexity
- Experience in cooperation with variety of stakeholders on client and agency side; Exposure to senior client stakeholders
- Organised & team player
- Fluent in one of the Nordics languages (Danish, Finnish, Norwegian, Swedish)
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