Social Media Specialist

About the role

We are lookingfor a Social Media Specialist to interact with our customers and promote ourproducts and services on social networks. Responsibilitiesinclude updating our social media pages, responding to followers and trackinguser engagement. To be successful in this role, you should have excellent webcontent writing skills and experience advertising on multiple social networks. Ultimately, youwill ensure we maintain a strong online voice and brand consistent with ourmarketing goals. Responsibilities include: Writing, editing and publishing engaging content for various social networks, including Facebook, Tiktok and Instagram Optimizing social media posts (language, tone, message) based on our target audience's behaviors Taking, editing and selecting appealing images and videos to complement text Update our social media pages with compelling company news Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases) Track and report on social media insights (traffic, engagement, shares, conversion rates) Apply advertising techniques to boost brand awareness, like promotions and competitions Respond to questions and comments on our social media pages in a timely and accurate manner Network with clients and industry professionals Requirements and skills Proven work experience as a Social Media Copywriter or similar role Hands-on experience using various social media platforms to advertise Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics) Familiarity with online paid advertising Ability to deliver creative web content (text, image and video) Excellent communication skills BSc in Marketing, Communications or relevant field Please send your CV to houssein@twoscreatives.com and ben@twoscreatives.com

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