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Website Performance Analyst (Hybrid)

External
enova logoEnova · Chicago, IL
$72K–$104K/yrFull-timeOn-site2w ago
Conversion OptimizationData AnalysisGoogle AnalyticsLeadershipMachine LearningSEO
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About the role

As a Website Performance Analyst, problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for owning the analytical performance of the website, with a primary focus on monitoring key conversion funnels, troubleshooting changes, and driving improvement. This includes managing our website analytics tracking and tag management, creating reports in Adobe Analytics and other tracking tools, and running conversion optimization tests. This role focuses heavily on the customer journey and using data to improve conversion. Experience with content maintenance and SEO/AEO tactics is preferred but not required. The role will support our CashNetUSA brand and does not include direct supervisory responsibilities. If you're looking to join a leading Chicago fintech with a data-driven, test-and-learn culture, this could be the perfect role for you. We're looking for someone ready to turn insights into impact for the CashNetUSA brand.

Responsibilities

  • Own and troubleshoot the analytical side of the website, including proactively diagnosing sudden changes in key conversion funnels.
  • Monitor, assess, and report on website and funnel performance, providing weekly reporting updates and data-driven recommendations to marketing leadership and other key executives.
  • Analyze visitor segments and traffic trends for conversion optimization opportunities.
  • Create and maintain Adobe Analytics reporting for the marketing team and help the marketing team investigate and troubleshoot conversion issues.
  • Partner with cross-functional teams to test UI and UX enhancements to improve the customer application flow.
  • Develop and optimize landing pages and conversion funnel A/B tests to increase conversion rates.
  • Preferred: Provide analytical support for content updates; experience with basic SEO/AEO strategies is a plus.

Requirements

  • 5+ years of experience in marketing analytics, attribution modeling, conversion rate optimization, or related fields.
  • Strong web analytics skills with extensive experience using Google Analytics, Adobe Analytics, Hotjar, Ahrefs, Semrush or similar web analytics tools.
  • Experience managing implementation and administration of Google Analytics, Adobe Analytics or similar web analytics tools.
  • Strong analytical and technical skills with experience in data analysis and visualization tools; SQL preferred.
  • Experience designing and running A/B tests through tools such as Optimizely or Adobe Target.
  • Demonstrated ability to handle ambiguity, adapt quickly to changing business needs, and make sound decisions in a fast-paced environment.
  • Excellent project management, communication, and collaboration skills, with a creative and problem-solving mindset.
  • Knowledge of SEO strategy and basic content management is preferred but not required.

Benefits

This position includes various levels within our career ladder. The actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the ranges shown. Budgeted annual salary ranges:Marketing Associate: $72,000-$104,000Senior Marketing Associate: $85,000-$123,000Additional compensation for this role may include a bonus. All full-time employees are eligible to participate in Company benefits, described in more detail here .Benefits & Perks:Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.Health, dental, and vision insurance including mental health benefits401(k) matching plus a roth option (U.S. Based employees only)PTO & paid holidays offSabbatical program (for eligible roles)Summer hours (for eligible roles)Paid parental leaveDEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)Employee recognition and rewards programCharitable matching and a paid volunteer day...Plus so much more!About EnovaHealth insuranceDental insuranceVision insurance401(k)Paid time offRemote work optionsPerformance bonusParental leave

Additional Information

We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.

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