Business Development Executive (Central - TX)

About the role

Sage is on a mission to improve care and quality of life for older adults, starting with those residing in senior living communities. Falls are the leading cause of injury-related death among adults over 65, yet current prevention and emergency response systems are outdated and ineffective. Sage has built a modern approach to detecting when older adults need help and ensuring caregivers can respond quickly and reliably. Our mission is to create products that our partners love-and this role is core to that goal. We're a small, tight-knit team of ambitious, multi-disciplinary entrepreneurs. As a software-enabled, mission-driven company, we focus relentlessly on the problems that matter most. We work hard and move fast, but we also operate with a marathon mindset: building something meaningful requires pace, intention, and care. The journey matters as much as the outcome. About This Role You will work closely with our Business Development Lead to shape Sage's commercial motion-helping refine how we enter new markets, accelerate land-and-expand, and structure the sales organization for scale. This is a high-visibility, high-impact role suited for someone who thrives at the intersection of strategy, execution, and relationship-building, and who understands the nuances of selling into senior living. This role will require regular travel to our New York headquarters, customer sites, and industry events up to 50% of the time.

Responsibilities

• Develop and implement effective sales strategies that drive nationwide growth and support corporate revenue objectives
• Represent Sage at major industry conferences and events to identify new business opportunities and deepen ecosystem relationships
• Help shape the structure of the sales organization at regional and functional levels as we expand
• Take ownership of regional KPIs, providing accurate forecasting and establishing high-performance sales expectations
• Drive investments in sales training, enablement tools, and sales operations
• Build and nurture professional networks to surface new partnerships and opportunities
• Manage sales data and translate insights into actionable recommendations
• Support the planning and execution of sales campaigns, promotions, and GTM initiatives
• Collaborate cross-functionally with Marketing, Finance, and Customer Success to ensure a tightly aligned commercial motion

Requirements

• 5+ years of new-logo sales experience with a proven track record of top performance in SaaS
• Strong strategy development, project management, and problem-solving skills
• Comfortable navigating ambiguity; proactive owner who drives initiatives to completion
• Genuine passion for Sage's mission to improve care for older adults and the caregivers who support them
• Experience selling directly to owners and operators within Senior Living
• Understanding of how real estate and operations interact in Senior Living, including key value drivers
• Experience in value-based care, care delivery innovation, or adjacent healthcare models
• Benefits and Pay
• EEO Statement
• This policy applies to all employment practices, including hiring, promotion, termination, compensation, benefits, training, and apprenticeships. Sage bases hiring decisions solely on qualifications, merit, and business needs.

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