Area Sales Director

About the role

The Area Sales Director, Event Strategy & Performance drives revenue across assigned venues by developing sellers, leading core sales routines, and elevating salesmanship on live opportunities. This role owns coaching, pipeline inspection, strategy execution, and cross-functional alignment to deliver consistent, predictable growth across the market. The role will require weekly travel amongst assigned venue locations.

Responsibilities

• Coach & Develop Sales Leaders
• Lead and develop Venue Sales leaders through consistent 1:1 coaching, call reviews, and live deal strategy
• Drive performance through Power Hours, on-site tour coaching, and support on complex opportunities
• Mentor sellers on objection handling, live call execution, and high-stakes client interactions
• Build a culture of sales excellence and continuous improvement across all venues
• Own Performance & Accountability
• Own revenue performance across venues by driving target achievement and improving conversion rates
• Inspect pipeline health and ensure consistent execution of sales standards, tools, and behaviors
• Identify performance gaps early and act decisively to course correct and protect revenue
• Hold teams to a high bar - results, behaviors, and standards are non-negotiable
• Drive Strategy & Market Alignment
• Lead weekly 1:1s with Event Sales Directors and Managers, daily market huddles, and weekly sales meetings
• Develop and refine market-level business development strategies and top account plans
• Partner with General Managers to align strategy, forecasts, priorities, and execution plans
• Integrate execution with the Venue Support Center Sales Leadership to drive organizational alignment
• Manage Operations & Reporting
• Maintain a data-driven approach through dashboard reviews, reporting analysis, and sales coordination
• Identify data gaps and performance trends before they become problems
• Oversee event closeouts to ensure accuracy, completion, and a strong post-event guest experience
• Represent the Brand in Market
• Travel between venues (50%) to provide in-person coaching, support, and operational alignment
• Build and maintain relationships with key accounts, community leaders, and business partners
• Serve as a visible, energizing presence that reinforces Topgolf's culture and values in the market
• CORE COMP E TENCIES FOR SUCCESS
• Being Resilient | Rebounding from setbacks and adversity when facing difficult situations .
• Shows persistence in the face of adversity or obstacles, encouraging the sales team to do the same
• Helps the organization grow from hardships and difficult experiences across venues
• Helps the sales organization recover momentum and confidence after missed targets or setbacks
• Displays stability and resilience in the face of crisis, enabling teams to remain focused and productive
• Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Creates venues for constructive dialogue within and across market sales teams
• Demonstrates candor and openness when discussing strategy, performance, and organizational priorities
• Communicates effectively to a wide variety of audiences - from Sales Admins to General Managers to senior leadership
• Promotes a free flow of information throughout the market, ensuring alignment across all venues
• Drives Results | Consistently achieving results, even under tough circumstances.
• Eliminates obstacles that affect revenue performance across assigned venues
• Gets results that have a clear, positive, and direct impact on sales and business performance
• Drives the sales organization to achieve targets and push forward even in difficult circumstances
• Creates an organization-wide sense of urgency around pipeline health, conversion, and revenue growth
• Builds Effective Te

Benefits

Additional Information

ABOUT TOPGOLF Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage , events, and entertainment into one experience that keeps guests coming back. WHAT WE'RE SEEKING Are you the kind of sales leader who develops talent as fiercely as you drive revenue? Do you think in terms of pipeline health, conversion rates, and coaching moments - not just closed deals? Are you comfortable holding a team accountable while staying in the trenches with them on live opportunities? We're looking for an Area Sales Director who leads from the front. Someone who builds high-performing sales teams, inspects performance with precision, and drives predictable revenue growth across multiple venues. This role isn't about managing activity. It's about elevating salesmanship and owning results. If you're ready to coach, develop, and drive a sales organization; not just oversee one - this is where you do it.

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