Account Executive, Programmatic

Responsibilities

• Campaign Management:
• Support the implementation, management, and daily optimisation of programmatic campaign activity to excel in reaching client objectives and KPIs.
• Assist in creating media plans designed to achieve specified KPIs.
• Support on the day-to-day Quality Assurance (QA) process, minimizing errors and ensuring consistent and accurate adherence to process.
• Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.
• Client and Partner Support:
• Prepare client reports and assist in basic campaign analysis, extracting insights to support recommendations for future activity.
• Work with partners and attend regular platform training to develop programmatic skillset and industry knowledge.
• Operational Excellence:
• Contribute to the appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
• Assist in ensuring financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
• Help maintain standards and processes throughout the end-to-end campaign lifecycle.

Requirements

• Programmatic Aptitude: Passion for programmatic activation and driving excellence. Demonstrating developing proficiency in core trading platforms (e.g., DV360, TTD, Amazon), with an affinity for numbers and an analytical thought process.
• Foundational Knowledge: Eagerness to develop an understanding of programmatic buying, optimization levers, and major platforms.
• Analytical & Organisational: Ability to manage time effectively, strong attention to detail, and capable of working as part of a group to analyse campaign data and identify trends and actionable insights.
• Communication: Excellent communication skills, both written and verbal.
• Mindset: Proactive and self-motivated, always looking to expand knowledge and capabilities within the programmatic landscape and industry trends.
• Life at WPP Media & Benefits

Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1695 - Account Executive, Programmatic , Media Management & Delivery About Wavemaker: A Leading WPP Media Brand Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Role Summary and Impact As a Programmatic Account Executive, based in our central Manchester campus, you will be responsible for supporting the management and optimisation of programmatic campaigns. You will develop strong platform knowledge, contribute to programmatic planning, and assist with data analysis under the guidance of more senior team members. Working closely with Programmatic Account Managers, you will contribute to the execution of programmatic media activity, striving for best-in-class delivery and insightful commentary through data analysis. Your focus will be on ensuring seamless campaign implementation and contributing to client objectives and KPIs within the Programmatic channel and the WPP Open ecosystem. Reporting Structure: Reports to Programmatic Account Manager.

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