Director of Marketing Technology (MarTech) Strategy

Requirements

• Strategic thinker with the ab

Benefits

Additional Information

Sandisk is seeking a strategic leader to define the vision, roadmap, and evolution of our global marketing technology (MarTech) ecosystem, transforming it into a world-class platform that accelerates our premium brand. This is a pivotal role that will define how technology enables Sandisk to operate as a modern, scaled, and consumer‑centric marketing organization. You will be responsible for shaping the MarTech strategy, and related roadmap, that allows the business to operate as a single global system, personalize at scale, and adapt faster than market and consumer shifts. As well as shepherding the implementation, adoption and measurement of the impact of the MarTech strategy. This is not an IT role-it is a marketing leadership role that sits at the center of global marketing. You will partner closely with IT but own the marketing vision for how technology, platforms, and AI capabilities enable marketing execution. You will work across global and regional marketing teams: operations, ecommerce, website, brand, packaging, and NPI to ensure technology is enabling scale, speed, and impact. Ultimately, the goal of this role is to dramatically expand capacity and accelerate performance by augmenting how teams create, execute, and optimize marketing- as well as provide transparency on the efficacy of various marketing assets being created and disseminated around the world. This position will report to the Sr. Director, Global Digital and Store. ESSENTIAL DUTIES AND RESPONSIBILITIES: In this role you will: Own the MarTech vision and roadmap and define the vision and prioritization using a product management approach. Define and drive the global marketing technology strategy aligned to business goals Translate company objectives into a clear, actionable MarTech roadmap across functions Develop business cases and associated budgets for MarTech initiatives Build a global, scalable marketing operating system enabling the Content Supply Chain Enable Sandisk to operate as a single global system while supporting regional execution Standardize platforms, help to support workflows, and data across markets to eliminate fragmentation Drive consumer-centric capabilities and personalization at scale Own digital/customer journey optimization across the full funnel Ensure the MarTech stack enables continuous consumer understanding and real-time activation Power always-on personalization across channels, touchpoints, and lifecycle stages Expand capacity through AI and automation Identify and deploy technologies that increase output, speed, and efficiency across marketing Scale content creation, campaign execution, and testing through automation and AI Enable teams to deliver more, test more, and move faster than manual workflows allow Oversee platform enhancements and UX/UI direction Own MarTech ecosystem enablement to drive company priorities: Identify and oversee technologies beyond development or third party selection - including implementation and value realization Performance marketing acceleration (analytics, attribution, creative scaling, audience building) CRM and lifecycle marketing (segmentation, email creation, testing) Website intelligence (analytics, optimization, automation, conversational experiences) Content at scale (authoring, localization, LLM/SEO optimization) Operational automation (workflow automation, DAM hygiene, data feed integrity) Enable global marketing functions Drive adoption and commercialization of new capabilities Partner with brand, packaging, NPI, ecommerce, and regional teams to ensure tools support their needs Ensure platforms are designed for both global consistency and local agility Partner with IT and external vendors Work with IT to develop resourcing plans for roadmap initiatives and develop predictable deliverable dates. Work closely with IT to execute against the roadmap while maintaining marketing ownership of priorities Select and help manage key MarTech vendors and platforms Create an "athletic" marketing organization Build a tech ecosystem that allows the company to test, learn, and adapt faster than competitors Enable rapid iteration without constant re-platforming or reinvention Work with Operations to Drive governance and adoption Establish best practices, standards, and processes for MarTech usage Ensure adoption and effective utilization across global teams REQUIRED: Bachelor's degree in Marketing, Business, Technology, or related field Proven experience leading MarTech strategy, digital transformation, or marketing platforms at a global scale- ideally for a global top tier brand. Strong understanding of marketing ecosystems including CDPs, CRM, CMS, DAM, data platforms, and analytics Experience implementing and scaling AI-driven marketing capabilities Demonstrated ability to translate business goals into technology roadmaps and execution plans Experience working cross-functionally with IT, engineering, and marketing stakeholders

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