Senior Manager, Marketing

About the role

Minty is the AI shopping companion that proactively unleashes savings that matter most for shoppers, creating more loyalty for brands. We help businesses answer shopper questions, prevent lost revenue, and recover missed opportunities - while growing a trusted shopper network through Minty.com. As the pioneer of Proactive Commerce, Minty serves hundreds of millions of shoppers and is ranked a top 5 ecommerce tool. We proactively deliver savings to shoppers at the moments that matter most - driving stronger loyalty for e-commerce brands. We move fast, test often, and value curiosity, clarity, and ownership.

Responsibilities

• Campaign Execution: Plan and execute integrated marketing campaigns across digital channels to drive awareness, engagement, and pipeline.
• Demand Generation: Build and optimize lead generation and nurturing programs using CRM and marketing automation tools (e.g., HubSpot).
• Paid & Digital Marketing: Manage and optimize digital channels including SEO, SEM, and paid media to drive traffic, leads, and conversion.
• Content & Enablement: Create and manage marketing assets (case studies, webinars, sales materials, web content) to support demand generation and sales.
• Cross-Functional Collaboration: Partner with product, sales, and brand teams to ensure alignment and consistent messaging across campaigns.
• Performance & Optimization: Track campaign performance and continuously optimize programs to improve ROI and pipeline impact.

Requirements

• You are a high energy marketing leader with experience across brand, demand generation, and campaign execution. You are equally comfortable building strategy and rolling up your sleeves to execute across channels.
• You have experience marketing to both consumer and business audiences and understand how to drive measurable growth, brand engagement, and conversion through integrated campaigns. You are data-driven, highly organized, and effective at managing multiple priorities in a fast-paced environment.
• You are a strong team leader who can develop talent while driving accountability and results.
• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in marketing across B2B and/or consumer environments
• Hands-on experience executing campaigns, events, and demand generation programs with measurable results
• Proficiency with marketing automation, AI tools, and CRM platforms (e.g., HubSpot)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Excellent written and verbal communication skills
• Data-driven mindset with experience analyzing campaign performance and ROI
• Experience supporting integrated marketing programs across multiple channels
• Ability to move quickly, adapt to changing priorities, and execute in a fast-paced environment
• Detail-oriented with a strong bias toward action and follow-through

Benefits

Additional Information

Minty is seeking a Senior Marketing Manager to lead brand, demand generation, and events strategy during a period of rapid growth. Reporting to the CMO, this role will drive integrated marketing initiatives across both shopper and e-commerce brand audiences - building awareness, generating demand, and scaling growth. This is a hands-on leadership role overseeing key marketing channels and a small team, with responsibility for executing high-impact campaigns across digital, events, and media.

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