Senior Marketing Data Analyst

Responsibilities

• Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels
• Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions
• Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns
• Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing
• Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment
• Build strategic partnerships with Finance, Business Intelligence, Business Systems, and GTM Ops to ensure alignment and smooth workflow across marketing, sales, and other business functions
• Create and maintain training documentation on processes, system configuration, and reporting standards
• Strong written and verbal English language skills are essential

Requirements

• 2-5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company
• Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts
• Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker
• Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach
• Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards
• Exceptional problem-solving skills with the ability to build analytical frameworks and operate effectively in ambiguity
• Excellent written and verbal communication skills - able to craft compelling narratives and convey complex concepts to both business and technical stakeholders at all levels
• Demonstrated ability to build cross-functional partnerships and drive alignment across teams
• #LI-Hybrid

Benefits

Additional Information

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity - inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can't wait to meet you.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Braze? Share your experience