Senior Manager - Planning

Requirements

• Assists the Digital Director/Associate in the development and management of digital strategy and campaigns.
• Interprets the client's brief and translates this into a clearly defined strategy to achieve business objectives/campaign objectives utilizing the best digital mix looking out for maximum efficiencies and enhance ROI.
• Selects, suggests and evaluates each digital channel, including consultancy on determining and estimating required budget.
• Provides online users' behavior insights, psychographics, usage of the different digital channels, to produce the soundest digital strategy to fulfill business and campaign objectives and to complement or work with other efforts to achieve a full-on 360 campaign pushing a single-minded proposition.
• Client representation of WPP Media's digital arm will be top most.
• Provides online analytical reports relevant to the market when new data and research are available. Manages digital campaign launch and implementation thru:
• Coordination with client/agency and/or third parties in the production of creative materials.
• Coordination with publishers to secure launch dates and inventory for the duration of the campaign.
• Management of display media and social media campaigns
• Management of SEM campaigns
• Overseeing mobile and production related requirements
• Preparation of regular campaign reports
• Preparation of post campaign reports, highlight key points and provide key insights
• Attends and participates in internal and external meetings as required or requested.
• Attends training to develop relevant knowledge, techniques and skills.
• Adheres to Company policies and procedures.
• Performs other duties as may be assigned
• Prepares reports (internal and external) that may be requested from time to time, especially during audits
• Attends and participates in internal and external meetings as required or requested
• Adheres to company policies and procedures
• Life at WPP Media & Benefits

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact The Senior Manager works with the Digital Associate/Director, teams and clients to develop strategy scope and recommended approach for digital projects and campaigns for assigned accounts and then manages them.

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