Senior Vice President, Consumer Media Relations

About the role

FleishmanHillard is seeking a dynamic Senior Vice President to lead and grow our consumer brand portfolio, serving as strategic counsel and account leader for major, high-profile premium consumer brands. This leader will drive integrated brand impact strategies, build and mentor high-performing teams, and deliver measurable business outcomes for sophisticated, fast-moving brands. The ideal candidate is a strategic business leader with experience in premium consumer segments (travel, dining, lifestyle, and/or personal finance), exceptional client and stakeholder relationships, and the energy to thrive in a dynamic, complex environment.

Responsibilities

• Lead Strategic Counsel & Account Management
• Serve as strategic partner and account lead for major premium consumer brand clients, providing senior-level counsel on brand positioning, communications strategy, and market opportunities.
• Develop and oversee integrated communications strategies that span earned media, influencer partnerships, content, social, experiential, and digital channels.
• Develop programming that drives measurable business outcomes - brand equity, market share, customer acquisition, share of voice, and cultural relevance.
• Navigate complex stakeholder environments, managing internal teams, client leadership, and cross-agency partners with strategic clarity and executive presence.
• Build & Lead High-Performing Teams
• Manage and develop teams across multiple workstreams; set standards for excellence, innovation, and client service.
• Ensure staffing alignment, workload balance, quality delivery, and career development across accounts.
• Inspire teams through clear vision, strategic direction, and commitment to measurable impact.
• Champion a culture of collaboration, curiosity, accountability, and continuous learning.
• Drive Integrated Campaign Development & Execution
• Conceptualize and oversee breakthrough campaigns that integrate earned, influencer, social, content, and paid channels into cohesive, culturally resonant programs.
• Lead program planning, resource allocation, timeline management, and quality assurance to deliver on client objectives and timelines.
• Identify emerging trends, consumer behaviors, and cultural moments to keep clients ahead of the curve - particularly within premium segments where aspirational positioning meets broad consumer appeal.
• Foster Cross-Functional Collaboration
• Partner with influencer, strategy, content, paid, analytics, and creative teams to deliver insight-driven, integrated programs.
• Collaborate with client teams and other agency partners to align on strategy, execution, and measurement.
• Champion best practices and breakthrough thinking across the agency.
• What You Bring
• 15+ years of consumer brand experience in senior account leadership roles at a leading PR or communications agency, ideally with premium segment clients.
• Deep expertise in consumer strategy, positioning, and integrated communications program development - with strong understanding of premium consumer values, aspirations, and behaviors.
• Demonstrated ability to lead large, complex teams and manage multiple high-profile client relationships simultaneously.
• Exceptional strategic thinking, business acumen, and executive presence with C-level clients.
• Strong command of cultural insights, consumer trends, pop culture, and the evolving media and consumer landscape-particularly as it relates to premium segments.
• Genuine passion for pop culture, dining, travel, lifestyle, and consumer behavior-with ability to translate that into compelling brand strategies for discerning, trend-conscious audiences.
• Proven ability to thrive in fast-paced, dynamic, complex environments and lead through change.
• Exceptional written and verbal communication; strong storytelling and editorial judgment.
• A track record of building and retaining high-performing teams; proven commitment to mentorship and career development.
• P&L management experience preferred.
• About FleishmanHillard
• FleishmanHillard specializes in public relations, reputation management, brand marketing, digital strategy, social engagement, and content strategy. We are part of the Omnicom PR Group, with nearly 80 offices worldwide and a global network of affiliates.

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