Business Strategy Promotion, Rakuma - Rakuma Business Department (C&M)

About the role

Job Description: Department Overview Rakuten Rakuma was established in 2012 during the dawn of flea market apps. (Fril was launched in 2012 and merged with the former Rakuma in 2018.) Over ten years have passed since flea market apps first emerged, yet their transaction volume and user base continue to expand. Within this growth sector, Rakuma leverages Rakuten Group assets to provide benefits such as greater affordability, convenience, and a safe, secure user experience. Furthermore, Rakuma attracts a significant number of customers in their 10s to 30s within the Rakuten Group, and it also holds a high share of new Rakuten members. This positions Rakuma as crucial for acquiring new Rakuten members. Rakuten Rakuma: https://fril.jp/ Position: Why We Hire Rakuma, the flea market app, leverages its strengths-integration with the Rakuten Economy, industry-lowest fees, and secure brand-name transactions-to serve a growing user base. We are not resting on our laurels; we are strengthening our organizational structure to pursue further business expansion and enhance the user experience. We are now recruiting a core member for the Marketing Planning Group, the heart of our Marketing Department, to co-create and drive the overall growth strategy for the business. This position expects you to be more than just an executor of tactics. You will consistently lead the entire process-from planning the overall strategy alongside the Marketing Lead, to execution, and to verifying effectiveness-to shape Rakuma's future. Position Details As the Business Strategy Promotion Lead for the flea market app "Rakuma," your mission is to maximize overall GMS for the business. You will develop data-driven strategies, manage performance, and drive key initiatives. Specific Responsibilities Business Strategy & Promotion - Analyze performance metrics for Rakuma's overall GMS and various KPIs (gross merchandise sales, number of listings, number of buyers, etc.), identifying business challenges and opportunities - Collaborate with the Marketing Lead to formulate growth strategies for the entire business and key business areas (e.g., Rakuten Economy Circle integration initiatives, category-specific enhancement initiatives) - Work with each marketing group (Acquisition, Retention, Promotion) to optimize, prioritize, and create roadmaps for initiatives based on the overall strategy - Develop the overall business budget and propose/execute measures to maximize marketing ROI Key Initiative Execution - Plan and manage execution of core, critical initiatives for Rakuma - Monitor progress of initiatives across marketing groups, identify challenges to overall goal achievement, and support solution development and implementation Data Analysis & Reporting - Conduct multi-faceted analysis using large-scale data (SQL, Google Analytics, BI tools like Domo) - Dig deeply into "why the numbers are what they are," interpret the business's current state, and identify specific challenges - Report on KPI progress, formulate and execute data-driven solutions and improvement proposals - Rapidly cycle through PDCA to drive continuous business growth and optimization Attractiveness - Contribution to the entire business and autonomy: You'll be involved in a wide range of areas with responsibility and autonomy, from planning to executing marketing strategies for the entire Rakuma business, not limited to specific initiatives. - Experience Strategy Development with the Marketing Lead: Lead performance management, strategy formulation, and key initiative execution for the entire business alongside the Marketing Lead. Gain experience crafting strategy from the very top level, executing it yourself, and delivering results. This is the ideal environment for those who want to leverage the analytical and strategic thinking skills honed in consulting firms or corporate planning to grow "their own business" within an operating company. - Growth opportunities as a next-generation leader/manager candidate: This position offers the potential to lead the marketing department as a leader, manager, or even head in the future. - Practice advanced data analysis and strategic thinking: Access large-scale user and business data to identify and solve business challenges through advanced analysis. Pursue answers to "Why did this metric happen?" and "What should we do next?" to enhance your strategic thinking skills. - Collaboration with Professionals from Diverse Backgrounds: Work closely with diverse experts including business leaders, marketing group heads, developers, and sales personnel. Continuously refine your business skills in a stimulating environment while gaining multifaceted perspectives and insights. Work Environment Team Structure Rakuma Business Department Total: Approx. 70 members CtoC & Marketing Section : Approx. 15 members Age Range: Primarily young professionals in their 20s to early 30s. New Graduate/Mid-Career Ratio: Approximately 50/50. Gender Ratio: App

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