Head of Marketing - SSEA / AMEPK

About the role

Key responsibilities of role Leads marketing strategy development across crops and CUs for the geographical target to maximize customer experience and ROI Leads, coaches and manages the dedicated marketing teams across two regions and related budget to maximize brand value and customer experience, optimizing the product portfolio for the targeted customer segment. Ensures an effective, harmonized execution of marketing processes, tools, and decision platforms across all CUs. Ensure branding remains aligned to global guidance across region and , customer segments Signs off 5 year planning . Develops strategy driving customer value proposition across crops and regions. Collaborates with cross-functional teams to ensure alignment with business objectives, guiding Marketing Heads in the design of effective go to market strategies Own and manage Marketing Budget (includes A&P spend) ensuring deployment in line with agreed strategies and with the purpose to maximize return on investment Co-develop strategy for in & out licensing activities by identifying gaps and business opportunities and providing inputs to Regional Alliance Lead. Streamline and prioritize market segments developing marketing digital strategies and governing their implementation to create a compelling offer Knowledge, experience & capabilities Several years of experience in brand management, marketing, and customer experience Experience in managing teams and leading cross-functional projects Experience in developing and executing marketing strategies and plans Experience in analyzing market trends and customer insights to inform business decisions Experience in managing budgets and financial performance Competencies Strong leadership and communication skills Strategic thinking and problem-solving abilities Ability to collaborate and build relationships with internal and external stakeholders Analytical skills and ability to use data to drive decision-making Customer-centric mindset and focus on delivering exceptional customer experiences Adaptability and flexibility to work in a fast-paced and changing environment.

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