Product Marketing Manager

Responsibilities

• Strategic Leadership
• Shape commercial value propositions, including sponsorship packages, exhibitor offerings, content and media products and lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Drive forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
• KPI Analysis and Reporting
• In collaboration with the Marketing Analytics Centre of Excellence, establish a regular reporting cadence to enable monitoring of key commercial KPIs, including MQL growth and quality, pipeline acceleration, rebooking rates, and client satisfaction score as well as campaign performance metrics.
• Understand campaign performance and client engagement data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.
• Sales Alignment and Enablement
• Collaborate with the sales team to align on strategic goals, product launches, and pipeline priorities, ensuring consistent messaging and positioning.
• Provide the sales team with data-driven insights and messaging frameworks to enhance their engagement strategies and client conversations.
• Act as a strategic partner to sales, ensuring feedback loops are in place to refine messaging, offers, and client engagement strategies.
• Collaboration and Alignment
• Work with the campaign manager & comms planner at creating a strategic briefing to enable the Centres of Excellence to execute campaigns effectively.
• Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
• Partner with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance client experiences.
• Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Data-Driven Strategy Development
• Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.
• Champion innovation by integrating advanced tools and technologies, such as AI, to scale and personalize marketing efforts.
• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals.
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Familiarity with analytics platforms and reporting tools to track and analyze performance.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.
• WHAT SUCCESS LOOKS LIKE
• Strategic Impact: Develop and refine commercial marketing strategies that align with business objectives and drive measurable outcomes.
• KPI-Driven Insights: Provide actionable insights and recommendations based on KPI analysis to inform decision-making and

Additional Information

This role is based from our 605 3rd Ave, New York office The Product Marketing Manager - Commercial Marketing is a strategic role within the commercial marketing team, reporting directly to the Director of Commercial Marketing. This position focuses on shaping and driving commercial propositions, product positioning strategy, messaging and campaigns across multiple events, media and content products within the portfolio. The role is designed to align with the overarching portfolio commercial strategy ensuring measurable business outcomes such as MQL growth, pipeline acceleration, and client retention. This role will ensure alignment with the sales team by equipping them with the insights, messaging, and tools needed to effectively communicate the commercial value proposition and USPs to clients. The Product Marketing Manager will focus on strategy development, KPI analysis, and providing actionable insights to inform decision-making and optimize marketing performance.

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