Account Director, Social

Responsibilities

• Line Management:
• Line manage a team of Paid Social specialists (e.g., Account Managers and Account Executives, providing coaching, mentorship, and support for their development, workload management, and career progression. Lead the recruitment process for your immediate team.
• Campaign Management:
• Oversee the production of comprehensive paid social media plans (+ supporting material) aligned with client objectives and KPIs, articulating proposed tactics to stakeholders.
• Oversee a team responsible for end-to-end setup of paid social campaigns across all relevant social platforms.
• Ensure the standard of regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance.
• Ensure all performance commentary delivers valuable insight and recommendations, identifying trends and recommending on-platform actions.
• Lead client calls and presentations, ensuring the standard of end-of-campaign reporting and quarterly/annual reviews.
• Client & Partner Management:
• Responsible for delivering on the overarching paid social strategy across accounts, ensuring alignment with wider digital and comms strategies.
• Act as a key social point-of-contact for clients, maintaining their confidence in the team's output.
• Demonstrate deep understanding of media/technology developments, identifying and presenting opportunities to test and innovate in the paid social space, securing client backing.
• Manage internal and external stakeholders (including key media partners like Meta, Twitter, Snap, TikTok, Pinterest) to deliver multiple projects simultaneously.
• Operational Excellence:
• Identify opportunities to test and innovate in paid social, developing initiatives to evolve standards and efficiency across the wider team.
• Develop tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
• Ensure accurate and effective management of agency finance processes; ensuring the immediate team fulfils mandatory finance processes in a timely and accurate manner.

Requirements

• Deep Paid Social Expertise: Extensive

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Account Director London, United Kingdom Paid Social Account Director About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About WPP 650 Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650, after the 650 UK parliamentary constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You'll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It's demanding - but always rewarding. This is meaningful work with real-world impact - the kind you can point to with pride. Role Summary and Impact As a Paid Social Account Director, you will lead and deliver excellence in paid social campaign activation for key client accounts. You will assume day-to-day responsibility for the paid social output, providing strategic leadership for campaigns, ensuring optimal performance, and maximizing in-channel effectiveness across all key social platforms. Your focus will be on in-depth analysis, driving campaign performance, and leading and developing a team of paid social specialists. You will be a trusted voice for all things paid social, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open ecosystem, ensuring social strategy integrates with wider digital and comms strategies.

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