Senior Manager, Search (Paid & Organic)
External
Brooklinen · New York, NYPrepare for this interview
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About the role
At Brooklinen, we believe in creating a home that feels like you-and that same philosophy extends to how customers discover us. We're looking for a Senior Manager of Search to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search. This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth. Reporting to our Director of Growth Marketing, you'll own our search ecosystem end-to-end-leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact. You'll also bring a clear, trusted voice to how performance is understood across the business. You'll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel.
Responsibilities
- Search Strategy & Channel Ownership
- Lead Paid Search and SEO/GEO as core drivers of customer growth
- Own the end-to-end strategy across Google and Microsoft Search, Shopping, and emerging search surfaces
- Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business
- Execution & Optimization
- Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max
- Guide keyword strategy, bidding, audience segmentation, and creative testing
- Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities
- Measurement & Performance Insight
- Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance
- Translate performance data into clear, actionable insights
- Build a clear, consistent narrative around channel performance and opportunity
- Team Leadership
- Manage and mentor one direct report, setting a high bar for ownership and execution
- Serve as a strong model for the team-bringing curiosity, rigor, and follow-through
- Create clarity around priorities and ensure work moves forward with focus
- Cross-Functional Partnership & Communication
- Partner closely with Product, Engineering, Creative, and Merchandising to ensure search is integrated into broader initiatives
- Communicate clearly and confidently with senior leadership, distilling complex performance into what matters most
- Build trust through consistent, thoughtful updates and proactive surfacing of insights
- What Success Looks Like
- Search continues to improve in efficiency and scale, delivering stronger contribution to growth over time
- Measurement becomes more mature and actionable, improving investment decisions
- Performance insights are proactively surfaced and clearly understood across teams
- Cross-functional partners view Search as a trusted, thoughtful partner
- The team operates with strong ownership, clarity, and a high standard for execution
- We're Looking For
- 5+ years in performance marketing, with deep expertise in Paid Search and SEO within a DTC or eCommerce environment
- Strong command of Google Search and Shopping, with a clear understanding of performance at scale
- Proven ownership of multi-million dollar paid search budgets, with a consistent focus on business outcomes
- Comfort with advanced measurement approaches, including multi-touch attribution and media mix modeling
- A strategic mindset paired with strong execution-you're comfortable zooming out and diving in
- Intellectual curiosity and a continuous focus on improving how things work
- A proactive, solutions-oriented approach, with strong ownership and follow-through
- Clear, confident communication skills, with the ability to synthesize insights and engage senior stakeholders
- Executive presence and sound judgment in how you communicate and operate
- 1+ year of people leadership experience, with a thoughtful approach to supporting and developing others
- Agency background supporting DTC or eCommerce brands is a plus
- If you're excited to shape how customers discover Brooklinen-and help drive thoughtful, efficient growth-we'd love to hear from you.
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