Senior Brand Manager - Digital Marketing (Direct to Consumer)

Responsibilities

• Develop and implement comprehensive digital marketing plans for each product segment, ensuring brand consistency, synergy, and strategic integration across all divisions.
• Lead the creation, deployment, and management of brand assets to elevate the organization's visual identity and messaging across digital platforms.
• Design, execute, and optimize direct-to-consumer (DTC) digital campaigns, leveraging data-driven tactics to maximize engagement and conversion.
• Deliver expert insights on digital trends, competitor activities, and industry benchmarks to refine and enhance campaign effectiveness and innovation.
• Monitor, analyze, and report on digital campaign performance using standardized impact and lead generation metrics, driving continuous improvement and measurable business outcomes
• Oversee all aspects of consent management and tracking processes, ensuring full compliance with regulatory requirements and organizational standards
• Identify, assess, and capitalize on emerging market opportunities and innovative digital solutions within ostomy, continence care, and advanced wound care sectors
• Manage and optimize the ANZ website, focusing on cross-business priorities, engaging content, and seamless user experience.
• Design, deliver, and champion a portfolio of scalable digital solutions for healthcare professionals, supporting education, information dissemination, and ongoing engagement
• Collaborate closely with content creation teams to deliver compelling, brand-aligned digital campaigns that resonate with both healthcare professionals and direct consumers
• Key Skills and Experience
• Digital Marketing Expertise : Demonstrated experience in developing and executing digital marketing strategies and campaigns, with a strong emphasis on brand asset management and direct-to-consumer marketing, preferably within healthcare or other regulated industries
• Campaign Management: Proven ability to design, launch, and optimize comprehensive digital campaigns, including measurement of key lead and impact metrics for performance assessment.
• Industry Knowledge: Familiarity with ostomy, continence care, advanced wound care, or similar healthcare sectors is highly desirable.
• Analytical Skills: Strong data literacy and expertise in digital analytics, market research, and reporting, with a track record of using insights to guide innovation and optimize results
• Communication: Exceptional verbal and written communication abilities, adept at articulating complex information to diverse audiences and stakeholders.
• Project Management: Effective at managing multiple projects, prioritizing resources, and delivering high-quality output on schedule.
• Technical Proficiency: Advanced knowledge of digital marketing tools, brand asset management platforms, website management systems, and analytics software.
• Collaboration: Experienced collaborator with internal and external partners, including creative teams, healthcare professionals, and agency vendors.
• Innovation: Creative thinker with a proven record of identifying new market opportunities and cultivating scalable digital solutions
• Compliance: Thorough understanding of consent, privacy, and regulatory requirements related to digital and healthcare marketing.
• Location:
• This role is open to candidates based anywhere across the APAC region and Europe (applicable for internal candidates only) region.
• At Convatec we believe in taking care of our people, because they're the heart of everything we do . As part of our team, you'll enjoy a range of benefits designed to support your wellbeing, growth, and success.
• These include
• Flexible working arrangements,
• Ongoing learning and development opportunities
• Competitive remuneration
• Access to health and wellbeing programs
• At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever

Benefits

Additional Information

About Convatec Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec's revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit http://www.convatecgroup.com The Senior Brand Manager - Direct to Consumer is responsible for the strategic development and execution of robust digital marketing initiatives spanning ostomy, continence care, and advanced wound care business units, in alignment with the Convatec' s emerging omnichannel strategy.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at convatec? Share your experience