Digital Growth Manager, Generalist

About the role

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We're looking for a Digital GTM Manager to join our high-performing marketing team-a group with educational backgrounds from Stanford, Princeton, and MIT, and professional experience spanning investment banking, consulting, and engineering. Reporting directly to the Director of Digital Marketing , you will work alongside seasoned experts to build and scale our digital growth engine. This is a role for a smart, curious generalist who thinks like a strategist and executes like a founder. You'll sit at the intersection of product marketing, creative, and digital - interviewing stakeholders, synthesizing insights, building campaign theses, and personally running the plays to bring them to life. You will be expected to think from first principles (revenue, business impact, and product-market fit), bring a technical mindset to how our channels and campaigns are built, and spearhead pipeline-generating initiatives across our most important segments and verticals. Please note that this role is on-site at HQ in San Mateo, CA.

Responsibilities

• Campaign Strategy & Execution: Own digital campaigns end-to-end - from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it.
• Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals.
• Full-Funnel Ownership: Build and run programs across the funnel - top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it.
• Channel Execution: Hands-on management of paid Search, LinkedIn, Meta, and other channels. You'll partner with our digital specialists to test, learn, and scale what's working.
• Strategic "Drop-In" Execution: Act as a rapid-response growth operator. When a sales segment or product line is missing pipeline, you'll embed with the team, research the landscape, and build a digital solution to bridge the gap.
• Creative Collaboration: Partner with our creative team to brief new assets and provide thoughtful, audience-grounded feedback on messaging hooks and visual execution.

Requirements

• High-Potential Background: 4-year undergraduate degree from a top university
• Foundational Experience: 3-5 years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative - not just execution support
• Tier 1 Backgrounds: Strong preference for PMM experience at a B2B SaaS company, early-stage startup GTM ownership, or a Product Manager transitioning into growth
• Strategic Operator Toolkit: You can interview a sales rep, distill the insight, write the brief, run the campaign, and report on the outcome - and you'd rather do all five than specialize in just one
• Technical Mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus, but more important is your willingness to learn the technical "plumbing" of our stack
• Quantitative Fluency: You have a "math-first" brain. You're comfortable with data analysis, building simple models in Excel, and reading performance dashboards without prompting. Ready to prove these skills in a technical assessment
• Elite Communication: Strong written communicator - you can write a campaign brief, a landing page headline, and an internal update with equal clarity. Excellent interpersonal skills with the ability to manage relationships across Product Marketing, Creative, Sal

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